1. Guided tours Cathrine, Benjamin, Ethan and Sophie

2. Intro Optimization for guided tours

3. Focus area Focus on signs regarding guided tours

4. Needs Better signs Draw attention to the guided tours Avoid any confused guests Make it easier for guests to purchase tickets

5. Needs Connection between webpage and online/offline media

6. Poster More information

7. Approach We are going to make an application (app.) where you can get the information about the different exhibitions and buy tickets for the guided tours. The app is simple and the idea of this app it to make it easier for guests to buy tickets for the guided tours - either a QR code or a regular application. This gives tourists the opportunity to arrange their holiday and make sure that they have their ticket well in advance.

8. App User test: User-friendly Informational Easy to buy tickets Free download

9. Approach The museum guests have the opportunity to book their tickets at the touch screens located in the museum. The design is easy functioning – not complicated. On the screen you will see the different tours, you can scroll down to find more. You will be able to find important information, such as at what time the tours start, costs and which languages the tours offer.

10. Touch screen

11. Information about the guided tours

12. Touch screen Purchase ticket

13. Benefit Poster Better marketing More satisfied customers Profit

14. Benefit App Book tickets well in advance A benefit for tourists

15. Benefit Touch screen Easier to buy tickets Design is easy functioning

16. Competition Error Difficult for some people Not everyone has a smart phone

17. Competition Other museums

18. Flowchart Customer actions: Arrive at the museum Guided tour Gain knowledge Leave the museum

19. Flowchart Customer actions with the app: Arrive at the museum Downloading the app Purchase the ticket(s) Guided tour Leave the museum

20. Any questions?