1. Promotions Chapter 4

2. Promotions Promotions add value to the advertising dollar Promotes a product in combination with or without using traditional advertising

3. Broadcasters Many farm broadcasters have developed unique ideas for farm promotions Opportunities include events like May Beef Month or National Ag Week Examples: – special sponsored news reports – remotes featuring area farmers – farm lunch promotions during spring planting

4. WNAX/Northland Ford Truck Giveaway WNAX (Yankton, SD) Annual WNAX/Northland Ford Truck Giveaway. The Northland Ford dealers provide a new pickup in return for a set amount of promotional plugs. Sept. – Jan. we sell remote broadcasts businesses in which listeners can sign up to win Those finalists must attend our live final giveaway at the Dakota Farm Show

5. Harvest Lunch Red River Farm Network (Minnesota and North Dakota) We deliver lunch to the field (spring planting, fall harvest) twice a week for five weeks Invite farmers to call in and register with our receptionist. Lunch is provided by Subway. Monday and Wednesday mornings (7:30 a.m.) we draw a name, call and get a winner. Tuesday and Thursdays we deliver the lunch to them at the field (or their farmstead). Sponsors were Farm Credit Services and Subway. Farm Credit Services often had a FCS officer join us in the field. This promotion generated excellent revenue, prize cost was very modest and the PR value exceptional.

6. Co-op Advertising Share the cost of advertising with a manufacturer, supplier, wholesaler or distributor and your business Manufacturer pays for part of your advertisement Helps offset the costs of advertising while still adequately promoting the business

7. Co-op Advertising In exchange for paying for a portion of the ad, the manufacturer requires the ad to mention its product or business Supplier usually has restrictions on certain words or phrases that must be included Example: a grocery store advertises a certain brand of food

8. Benefits of Co-op Advertising Lucrative for business owners because it allows them to reduce the cost of advertising Manufacturer’s or supplier’s product is being promoted even more Supplier or manufacturer will guide you through the process and usually has form to complete