1. An Introduction to Analysis AS Media Studies

2. Introduction Reading media language is the core of Media Studies. Reading a text is a lot broader in Media Studies than simply reading the words, we assess all the content elements.

3. Constructing Reality All texts are constructed, meaning that ‘someone’ has made decisions about how they should be constructed so that they can create a certain meaning. When deconstructing a text, you need to remember that it is important to read how the target audience would consume the text so that you can structure your analysis accordingly.

4. Denotation and Connotation Denotation – What an image actually shows and what is immediately apparent, rather than the assumptions we make about it Connotation – The associated meaning of a sign that is arrived at through the cultural experiences a reader brings to it

5. For example… A rose can be broken down into two aspects: The denotation, which is the physical image And the connotations, which are the meanings that a rose carries, such as love, romance, passion.

6. Example of Magazine Analysis