1. 1.3.4 Distribution - cartoon

2. 1.3.4 Distribution - syllabus Candidates should be able to: Define distribution channels Analyse changes in distribution that reflect social trends (online distribution; changing from product to service)

3. Definitions: distribution channel What is a distribution channel? What is an intermediary? An organisation involved in the distribution of goods and services on behalf of other businesses e.g.

4. Types of distribution What is direct distribution? E.g. What is traditional distribution? When a product is sold via one or more intermediaries. E.g.

5. How many distribution channels can you name?

6. Distribution channels: Cadbury How (where) does Cadbury sell its products?

7. Choosing appropriate outlets or distributors What factors influence distribution?

8. Why does distribution matter?

9. What social trends have affected distribution? HINT – see your syllabus

10. Move from product to service What did people use to buy as a good but now buy it as a service instead? What % of UK GDP was production, construction, services and agriculture in 2015?

11. Logistics What does logistics mean?