1. About the conference site: Korea University Founded in 1905, Korea University has devoted itself under the motto of ‘liberty, truth, and justice’ as a pioneering institution of higher education. Through collective experience and unceasing innovation over the past century, KU stands as the most trusted and admired university in Korea. KU now intends to become a portal to the wider world, towards the new millennium. KU in numbers Domestic Law School Ranking (Private University, 2014) Hankyoung National MBA Ranking (2014) Dong-Ah Ilbo Selection of Youth Dream Univ. Ranking (2014) 5 International Organization Membership Universitas 21, ARPU, World 100 Reputation Network, APAIE, ICUBE QS Subject Rankings (April 2015) In 20 subject areas, KU stands among the top 100 universities 2015-2016 QS World University Rankings Climbed 86 steps over the last five years Number of international students (2015) 47,488 total number of students 1 5 20 104 3634 Website http://www.korea.ac.kr/

2. About the conference site: School of Media and Communication The journalism department, established in 1965 as the first of its kind in Korea, was expanded into the School of Media & Communication in 2010 with an aim to nurture creative global professionals required in the new media era. The school is regarded as one of the most leading incubators of talent, educating students for the challenging and competitive media environment. Faculty from diverse backgrounds provide a multidisciplinary approach in media studies. The school encompasses both traditional and emerging media, conceptual and empirical studies, and courses covering theory and practice. The Media Hall completed in 2011 provides an advanced learning venue, including a theater that enables comprehensive media education. Contact http://kuweb.korea.ac.kr/masscomeng Tel: +82-2-3290-1400~3 School of Media & Communication in numbers QS subject ranking in communication/media studies (Asia, 2012) Number of faculty members Celebrated its 50th Anniversary in 2015 7 50 15

3. Introducing: Korea Media Management Association KMMA The Korea Media Management Association, established in Sep 2002, is the first association in the area of Media management in Korea. Pioneering the convergence of broadcasting, telecommunication, and the Internet, the KMMA aims for active collaboration of academia and industry and hosts joint forums in the area of media and IT. Website http://www.kmma.org/ Main Activities Advising media industry related regulations, policies, and law. Research on media contents, platform, and Training of professional workforce for the media industry Hosting on-and-offline forums, workshops, and seminars Publishing domestic and international journals on media industry, media management and content industry. Research Fields Media industry strategy (M&A, marketing, globalization, organization behavior etc) Business model (production, distribution, C-P-N-D) Media consumption, user study Regulation and policies on media industry

4. How to get there: Conference Venue Media Hall, Korea University Address 145 Anam-ro, Seongbuk-gu, Seoul, 02841 Subway Line 6 Anam Station, Exit 2 From Incheon International Airport By Subway: Take Airport Railroad, transfer to Line 6 at Gongdeok Station, and exit at Anam Station By Limousine Bus: Take bus no. 6101 and get off at Korea University or Sungrye Elementary School stop From Gwanghwamun Station By Subway: About 25 min. Take Line 5, transfer to Line 6 at Cheonggu Station, and exit at Anam Station From Seoul Station By Subway: About 25 minutes. Take Line 1, transfer to Line 6 at Dongmyo Station, and exit at Anam Station From Itaewon Station By Subway: About 20 minutes. Take Line 6, and exit at Anam Station Media Hall Anam St.