1. Henrico Economic Development Authority CATALYST Business Workshop October 9, 2015

2. Who Am I? Currently Previously CFO – 7 years Field Hockey Coach – 9 years Consultant – 10 years CPA – 4 years MBA 2

3. My Hopes For Today Sharemy perspective and experience Teachsome new ways to think and act Motivatepursue more opportunity and aspiration Focuson what it takes to be MORE successful 3

4. Who Are You? Accomplishments SMB owners CEOs, Presidents, executives Revenues of $100k to $10m+ Manage 1-100+ employees Experts in dozens of different industries 4

5. You Want MORE! Aspirations Getting to next level Making more money Running more smoothly Hiring right employees Better sales & marketing Better time management Wearing fewer hats Finding more inspiration 5

6. #1. Have A Vision More than a purpose Where are you headed? How do you define success? Tell everyone – refine & inspire Believe in your vision, more than yourself! Do not waiver 6 Vision

7. #2. Recruit Great People No one succeeds alone Everyone’s contribution important Your job is to motivate others Finding all-stars is hard work Half of all workers are below average Keep your best people! Let them get their way Perpetually assess your talent Realize your vision is not for everyone 7

8. #3. Define Your Roadmap Use numbers! Understand your business model & KPIs Set long- and short term plans Constantly measure actual progress Frequently discuss your results 8

9. #4. Continuously Improve Every aspect of your business model can improve Stay humble! Ask questions & listen Care a lot about the little details Don’t fear more success Set aggressive expectations Have never-ending optimism 9

10. #5. Give Away Responsibility Let others run your company – your need to lead it Free your time (from tactical pursuits) Realize, you’re your own worst enemy Spend your time strategically: Vision Recruiting Roadmap Improvement Leading 10

11. THANK YOU! 11