1. Copyright © 2007 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org SNA Plan of Action: National School Food and Beverage Standards Janey Thornton, SNS Danny Seymour

2. Copyright © 2007 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Overview 1.Insure SNA members and stakeholders understand “National School Food and Beverage Standards” (NSFBS) 2.Gain commitment for NSFBS among all SNA member segments 3.Gain support of national and local media 4.Gain support for NSFBS among key groups and meetings 5. Seek introduction and passage of NSFBS

3. Copyright © 2007 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org SNA Standards Drafting Committee SNA Legislative Campaign ?

4. Copyright © 2007 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Objective #1 Insure SNA members and stakeholders understand what is meant by NSFBS Define what NSFBS “is” and “isn’t” Develop NSFBS

5. Copyright © 2007 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org NSFBS IS Pre-emptive Reimbursable Meals: (NSLP, NSBP, After School Snacks) All other food sold or consumed during the school day: (school parties, fundraisers, a la carte, vending, teacher rewards/incentives) Standards proposed by USDA: (science-based – adhere to most recent DGA’s, stakeholder input, deadline w/penalty Enforceable & Monitored by local wellness committees Healthier for all children nationwide ISN’T After school activities; I.e. football games, club meetings, etc. No financial implementation to state/local government No federal outlay ($)

6. Copyright © 2007 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Objective #2 Gain commitment for NSFBS among all SNA member segments: State Agency Directors District Director/Supervisor Manager/Employee Members Industry

7. Copyright © 2007 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Objective #3 Gain support of national and local media Engage a PR firm to help develop media strategies and begin aggressive legislative campaign Provide materials to members for reaching media

8. Copyright © 2007 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Objective #4 Gain support for NSFBS among key groups and meetings Identify organizations Use Child Nutrition Forum Utilize PR materials Ads and articles in publications Presentations at national meetings “Sign-on” letters of support

9. Copyright © 2007 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Objective #5 Seek introduction and passage of NSFBS legislation Identify bipartisan Congressional sponsors Build Congressional support

10. Copyright © 2007 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org QUESTIONS AND DISCUSSION