1. Sales Cycle VisiStat Proprietary and Confidential Marketing Activities and Prospecting 30 day free trial Data Review Price Negotiation Close Customer Sales Cycle: 7-30 days 4 trials= 1 customer Gain Interest by selling value

2. Marketing Activities and Prospecting Market to your client base – Offer Educational Webinars – Email Campaigns Prospecting – Use LeadCaster to locate your warmest leads – Purchase/Rent B2B lists – Co-Market with another company – Advertising

3. Gain Interest by Selling Value “The average cost of a lead is $300-$500. I can deliver this to you for less than the cost of one lead per month. ” “My solution helps identify the warmest leads possible.” “Everyday, I’ll send you an email that highlights which companies are most likely to buy your products or services.”

4. 30 Day Free Trial Begin the trial on the first of the month – any time after 8am PDT – Trial is free for the entire month – Any account active past the first of the month will be charged Seeing is believing – Higher close rate for accounts that install tracking snippet and view their own data during the trial process.

5. Data Review Schedule GoToMeeting with Client – Show them their leads inside LeadCaster – Show them the rest of the reporting – Answer questions

6. Price Negotiation Each account is charged a price per domain per month Each account is allotted a page view threshold per month. All your accounts can share this allotment.

7. Close If the client wants to move forward: – Keep the account tracking – The account will be billed on the first of the next month. – No changes necessary to the status of the account. – You bill the client directly – If you are a direct VisiStat client We bill you directly – If you are a SUB of a VisiStat reseller We bill your reseller directly