1. CONNECTING GOOD TO GIVE

2. IDENTIFY THE PROBLEM ●Awareness ●Local and Relevant Influence ●Transparency - “Round up for what?” ●Tracking Effectiveness

3. IDENTIFY THE SOLUTIONS ●Utilize Commercial Brand Equity ●Provide the Power of Choice ●Create Community Amongst Donors

4. THE TRIBE CONCEPT

5. Use the power of a global retail network to make an impact on a local level and allow consumers to have an influence on causes which they care most about. A loyal following is built through social sharing and continued support is driven by a competitive one-upmanship.

6. THE TRIBE CONCEPT 1.Outdoor Retail Brand a.Committed to making changes relative to their geographic location or industry. 2.Outdoor Retail Consumer a.Gains the opportunity to choose local and relevant organizations to give. Social sharing promotes competition and one-upmanship between friends. 3.Recipient Organization a.Non-profit organizations making a local/relevant impact.