1. The Lead Nurturing Ecosystem November 13, 2015 @greatjakes

2. What is the Lead Nurturing Ecosystem? A constellation of marketing technologies that work together. @greatjakes

3. New Business Leads The Lead Nurturing Ecosystem @greatjakes

4. The Ecosystem 1.Engages prospects. 2.Tracks them – by name! 3.Identifies which ones to pursue. @greatjakes

5. Getting started: Marketing-automation platform Thought leadership Email list Redesigned email-blast template @greatjakes

6. Magic Happens Here @greatjakes

9. White Paper Download 5/1 Prospect Called 9/15

10. @greatjakes

11. Challenges 1.It’s spooky. 2.It’s not cheap to do. 3.No immediate big wins. 4.Dependent on content marketing. @greatjakes

12. Rethinking your website for lead nurturing Moving it from brochure-ware to “lead generation machine.” @greatjakes

13. Calls-to-action prompts are on nearly every page

14. Sign-up forms harvest leads and initiate tracking.

15. Info required to access walled content

16. Related content teasing extends engagement

17. Our blog is fully integrated into the website

18. @greatjakes Contact Robert Algeri, Partner 212-699-3684 ralgeri@greatjakes.com www.greatjakes.com