2. Overview 790 participants 50+ countries United Nations Conference Center Official opening by Health Minister Keynotes, technical panels, pre-formed panels, skills- building workshops, auxilliary events, posters, multimedia showcase, market fair (booths) Also: Comm Talks Blue Sky discussions

3. Bangladesh participants Zakia Akhter, IEM Unit, DGFP Dr. Faisal Mahmud, BBC Media Action Mushfiq Fahad Ameen, HKI Tonima Sharmin, HKI/SPRING project Shirin Afroze, HKI Iftekhar Rashid, USAID Ferdousi Begum, USAID Lal Rawal, icddr,b Quamrun Nahar Nazneen, Ipas Yasmin Khan, BCCP Mohammed Shahjahan, BCCP Sheikh Ali Haider Azam, Save the Children/SNL project Noreen Seyerl, UNFPA Dipak Kanti Mazumder, BKMI Rebecca Arnold, BKMI Nittanondow Biswas, EngenderHealth

4. Bangladesh presentations Technical panels Mushfiq Fahad Ameen, HKI: Bringing Dietary Diversity to the Table: Lessons from an Integrated Communication Strategy in Bangladesh Rebecca Arnold, CCP/BKMI: Strengthening Capacity for SBCC in Bangladesh Nandita Kapadia-Kundu, CCP: Assessing the community-level effectiveness of an integrated family planning, MNCH and Nutrition digital intervention with field workers in two districts of Bangladesh

5. Bangladesh presentations Skills-building workshop Yasmin Khan, BCCP: Scratch to Sketch: A Roadmap to Develop Effective Messages Auxilliary event BBC Media Action: The Big Push: Breaking Childbirth Taboos and Improving Maternal Health in Bangladesh through Popular Television Pre-formed panel Lal Rawal, icddr,b: Developing Newborn Health Communication Commodities Using Demand Generation I-Kit: Bangladesh Experience

6. Bangladesh presentations Posters BKMI – BCC Working Group BCCP – Springboard Regional Secretariat Save the Children/SNL SPRING Ipas

7. Key points Historic event Elevate the status of SBCC Current and future trends Sharing and learning: best practices, challenges, big ideas, factors influencing human behavior Positive energy, momentum

8. Addis Declaration (draft) 1.SBCC is a process, ≠ messaging 2.Programs with audience, not for them or to them 3.Model the behavior we want to see 4.Multidisciplinary approach 5.Professional obligation to disseminate findings, train future SBCC professionals 6.Relentlessly pursue rigorous evaluations

9. Addis Declaration (draft) 7.Cost effectiveness analyses and cost benefit analyses 8.Adopt a behavioral attribute approach 9.The action is in the interaction between structural factors and individual and community- level factors 10.Communicators need to communicate more clearly 11. Pay special attention to unintended effects 12. Let’s have fun doing our work!

10. Links sbccsummit.org healthcomspringboard.org

11. Thank You