1. Introduction to Internet Marketing (Part Three) Ten Principles for Successful Internet Marketing Ivan Surjanovic, ivan@ipowerlab.comivan@ipowerlab.com Copyright 2014 by iPower Lab www.ipowerlab.com

2. Introduction to Internet Marketing (Part Three) 1.KNOW YOUR STRATEGIC GOALS What are your main business and Internet marketing objectives? Focus on one step at a time: what is your next goal?

3. Introduction to Internet Marketing (Part Three) e-Marketing Strategic Goals - To enhance image and support offline marketing - To provide information - To generate interest (leads, inquiries) - To deliver (fulfill requests) - To promote - To sell online - To build relationships

6. Introduction to Internet Marketing (Part Three) 2. INFORM & EDUCATE! Three secrets to success on the web: Information, information and information! (compare with: Location, location, location in retail business) “Information is King!“ Library, testimonials, manuals, comparisons, e- newsletter archive, links, blog, RSS

8. Introduction to Internet Marketing (Part Three) 3. BE NICE & ATTRACTIVE Clean Professional Visually effective Consistent with offline image Consistent with corporate mission statement Dynamic (use special visual effects in moderation)

10. Introduction to Internet Marketing (Part Three) 4. BE INTERACTIVE Log in / My account Send us your thoughts Bookmark this site Tell a friend Follow Like Ask expert Forum Sign up Search Contests

12. Introduction to Internet Marketing (Part Three) 5. BE USER FRIENDLY Rule 3/8 (3 clicks / 8 seconds) "Contact" Button "Home" button "Site Map" button Flat site structure Intuitive navigation Navigation bars (upper, lower, sidebar)

13. Introduction to Internet Marketing (Part Three) 6. BE SEARCH ENGINE FRIENDLY Optimize your web site for search engines (SEO) Title tags URL Keyword density Alt / image tag Site map Links Monitor your rank on search engines

16. Introduction to Internet Marketing (Part Three) 7. BRING TRAFFIC Social media marketing Keyword advertising Links Banner ads e-mail marketing (permission based) Offline promotion (company cars, T-shirts, coffee mugs…)

20. Introduction to Internet Marketing (Part Three) 8. MEASURE AND IMPROVE CONVERSION Landing page Call for action Sell (USP) Upsell Make it simple Don't let them leave Record and store data

23. Introduction to Internet Marketing (Part Three) 9. BE PERSONAL Customize web site for each individual (e.g. Amazon) Use personal name One on one marketing

25. Introduction to Internet Marketing (Part Three) 10. CONNECT! Don’t just count your followers, CONNECT with them! Get engaged in the dialog Use social media as a perfect tool to build relationships