1. 1 E. Gummesson 2009 WELCOME TO CAPRI

2. 2 E. Gummesson 2009 ”Let’s eat our own dogfood” or ”Taste our own service system” Academics are known to be good at talking and less good at doing what they talk about. Let’s change that:

3. 3 E. Gummesson 2009 We worked out a value proposition: The 2009 Naples Forum on Service We had a summit meeting in Naples in April 2008

4. 4 E. Gummesson 2009 We looked at the economy of the Forum and talked to the experts We asked for contributions

5. 5 E. Gummesson 2009 And in between we prayed that it would all work out. And it did -- so far! We teamed up with EIASM, The European Institute of Advanced Studies in Management, Brussels, with whom we already had a relationship and we could benefit from their resources, among them a network through which to announce the Naples Forum.

6. 6 E. Gummesson 2009 But most of all it was just hard labor!

7. 7 E. Gummesson 2009 The Forum is a network of people and service systems Participants: Conference chairs Keynote speakers Session speakers Session chairs Attandees Organizers: Evert Gummesson Cristina Mele Francesco Polese Cristina Setyar Institutions: University of Naples Frederico II University of Cassino Stockholm University EIASM and others Practicalities: Conference center Hotels Restaurants Social functions Travel

8. 8 E. Gummesson 2009...YOU ARE AN OPERANT RESOURCE... But you are not being operated on – each of you is a surgeon...

9. 9 E. Gummesson 2009 160 attendees from 25 nations presenting 101 papers in 3 days...AND PART OF A NETWORK OF...

10. 10 E. Gummesson 2009 The Naples Forum is a CO-CREATED, INTERACTIVE EVENT!

11. 11 E. Gummesson 2009 The Forum is about S-D logic, service science and networks Let’s show that we can apply it on our own service Let’s ”Eat the dog-food” Therefore let’s evaluate how we contributed EVALUATION OF THE FORUM

12. 12 E. Gummesson 2009 Answer questions on various aspects of the value proposition (traditionally asked) and then on co-creation, for example: Did I contribute to the Forum and increase its value for everyone? Did I contribute to the Forum and increase the value for me personally? If I was a presenter was I well prepared and did I convey an interesting message to the audience? Did I keep the time as a presenter thus showing consideration to other presenters and the audience? Was I constructively active during the sessions thus improving their value? Did I use the Forum for social and professional networking?