1. Evaluation: An Overview HSC 489

2. Two Categories of Evaluation Informal – impromptu, unsystematic procedures Formal – systematic well-planned procedures

3. Evaluation “It is the only way to separate successful programs from those that are not; it is the driving force for planning new effective health promotion programs, improving existing programs, and demonstrating the results of resource investments.” (CDC, 1999)

4. Evaluation – determining the value or worth of the object of interest (the program) against a standard of acceptability

5. Basic Terminology Process Evaluation Impact Evaluation Outcome Evaluation Formative Evaluation Summative Evaluation

6. Process Evaluation Measurements during the program to control, assure or improve the quality of performance or delivery; daily EXAMPLE: measures times of programs, likeability of the speaker thru short questionnaires/focus groups

7. Impact Evaluation Immediate observable effects of a program, leading to the intended outcomes of a program; 1/2 way EXAMPLE: measures of awareness, knowledge, attitudes, skills, & behaviors

8. Outcome Evaluation Focuses on the ultimate goal or product of a program EXAMPLE: morbidity/mortality stats, vital measures, symptoms, signs

9. Other terms used… Formative Evaluation: process Summative Evaluation: impact and outcome

10. Planning  Start of Imp.  End of Imp. FormativeSummative ProcessIm- pact Out- come

11. 6 Reasons for Program Evaluation 1.Determine if goals & obj. are met 2.Improve how programs are implemented 3.Provide proof of success/efficiency to stakeholders 4.Increase community support for program 5.Contribute to research 6.Inform policy decisions

12. Process of Evaluation Planning P. 296+ Designed early in program planning Based on goals/objectives Include stakeholders Political aspect Review boards

13. Problems or Barriers in Evaluation

14. Who conducts evaluation? Internal eval – someone involved with the program conducts it External eval – not connected with the program, outside consultant