1. Roman Buenrostro Rebecca Incledon Amy Johnson Michael Rivers

2. Objective Salud y Orgullo Mexicano, which means “health and Mexican pride”, will address clients’ socioeconomic challenges and barriers to health care by identifying men of Mexican descent who are HIV positive, and then engaging and retaining them in HIV primary care.

3. Intervention Description Priority population- Men of Mexican descent Service delivery settings- community health clinic, health fairs, street festivals Strategies Social marketing campaign- bus shelter ads, radio ads Identification- in-reach through existing programs of the AIDS Foundation of Chicago and Erie Family Health Center and outreach to agencies working with the target population and to clients at health fairs and community festivals. Linkage-to-Care- Promotores de Salud in an ARTAS-modeled intervention Retention- peer services Client incentives- for completion of evaluation survey Staffing/staff training- clinic staff and peer staff, People-to-People Training

8. HIV Care Continuum Targets of Intervention Activities Categorize intervention activities within the HIV Care Cascade by placing an “X” in the appropriate boxes below. Only include activities funded by HRSA/SPNS. Stigma reduction IdentificationLinkageRetention Intervention Activities: 1.Bus shelter adsX 2.Radio adsX 3.Health fair testingXX 4.In-reachXX 5.Peer Health SvcsXX

9. Intervention Update What progress have you made in development of the protocol for your intervention(s)? Social marketing campaign hit some delays with staff transitions, it is being finalized and set to run in August/September ARTAS-based peer health navigation, protocol being finalized Client level database- ClientTrack What challenges are you facing in design/implementation of your intervention? Hiring of qualified peers What is the timeline for implementation of your intervention(s)? Intervention will begin once the national evaluation survey has been finalized

10. Public Communications Inc. is: an independent, integrated communications firm founded in 1962 in Chicago a national firm with a strong local presence a “senior consultancy” model with hands-on service mid-sized with a team of 50 respected counselors, editors, writers and specialists in professional and consumer media relations, special events, training and media coaching, medical and technical writing and market research recognized by our peers for the excellence of our creativity and program execution, having won numerous Silver and Bronze Anvil awards from the Public Relations Society of America; the International Association of Business Communicator's Gold Quill Award and awards of Excellence and Merit; the American Society for Health Care Marketing and Public Relations Touchstone award; the Publicity Club of Chicago's (PCC) Quality of Life Award two consecutive years; and numerous Golden and Silver Trumpet Awards from PCC. Partners & Collaborators

11. At Erie Family Health Center, health care is a right, not a privilege. Its mission is to provide accessible, affordable and high quality health care for those in need. Services include: Medical and dental services, including the provision of health care, women’s health care, maternal and family care, primary pediatric care, primary adult care, primary adolescent care, high risk case management, maternal child care management, community behavioral health, HIV/AIDS services, and oral health care.

12. Dr. Ana Martínez-Donate, an Assistant Professor in the University of Wisconsin-Madison’s Department of Population Health Sciences will serve as a consultant for Salud y Orgullo Mexicano. Dr. Martínez-Donate will provide guidance in regard to Salud y Orgullo Mexicano’s program design, implementation, and evaluation procedures.

13. Project Staff Roman BuenrostroRebecca Incledon, MPH Director of Special ProjectsProgram Development Manager P: 312-334-0960 / F 312-784-9052 P: 312-334-0912/ F: 312-922-2916 rbuenrostro@aidschicago.orgrincledon@aidschicago.org Amy Johnson, MSW Michael Rivers, MA Director of Research, Evaluation & Data Services Research & Evaluation Manager P:312-334-0978 / F: 312-922-2916 P: 312-784-9076 / F: 312-784-9056 akjohnson@aidschicago.orgakjohnson@aidschicago.org mrivers@aidschicago.orgmrivers@aidschicago.org