1. April 14, 2010 Frank Revitte, Jeff Graschel, and Danielle Manning

2. Why talk about it? People respond to outreach efforts differently depending on personal backgrounds Start by looking at demographics (using data for the New Orleans metro since it is most readily available)

3. 2000 Census2005 Estimates 1 2008 Estimates Total People1.32 million724 thousand1.17 million White54.8%71.0%56.1% African American37.1%22.0%33.5% Hispanic4.4%5.8%6.3% Asian2.2%N/A 2 2.6% Other/Combination1.5%1.2%1.5% data courtesy of Greater New Orleans Community Data Center www.gnocdc.org 1 Estimates for late 2005 (post-Katrina) 2 No estimates of the Asian population were provided in the 2005 estimates

5. Reliance on family support Collective decision making Spirituality and respect for peers The ability to understand and respect the belief systems of diverse populations is crucial

7. Contact local government agencies and business associations to acquire demographic information Visit local community centers and gathering spots Seek the assistance of community leaders Remember that you are a “new comer” and may not be welcomed into the community at first

9. Language barriers Lack of knowledge about available services Limited economic means Cultural stigmas

11. Community-Based Organizations Faith-Based Organizations Media (English and other languages) Fraternal Organizations Influential Individuals Family and Friends

12. Apply the concepts presented in the previous slides to develop outreach plans for minority populations – African American (AA) – Hispanic – Gay, Lesbian, Bisexual, Transsexual (GLBT)

13. Family/Relationships are important – Communication through word of mouth Faith is also important – 94% belong to a church Influential, Community-Based Organizations Media

14. Potential language barrier – Translated Messages and Materials Church/Community Outlets Media

15. Online – GLBT people spend more time online than heterosexuals (blogs, YouTube, etc) Places of Congregation – Neighborhoods, bars/clubs, Social organizations, faith institutions Through Pop-Culture Media (both gay and traditional)

16. Neighborhood Watch Meetings School Talks School Tours of the facilities Take-Home Pamphlets Mailed Flyers