1. Adelaide Hunter Hoodless Homestead Easter Egg Hunt 2013

2. Our Client Adelaide Hunter Hoodless lived from 1858 to 1910 Grew up in the rural community of St. George, ON Married John Hoodless and moved to Hamilton, ON Co-founded of the International Women’s Institute Founded the Victorian Order of Nurses Co-founded the YWCA Established domestic sciences courses

3. Situational Analysis What they Lack Awareness Community Partnerships Resources What they Need Position themselves in the community Build community relationships Increase patrons and support What they Have Large Outdoor Space Some Indoor Space Outdoor Bathrooms Pavilion Electric Outlets Gravel Parking Volunteers

4. Objectives To raise awareness and increase the reputation of the Adelaide Hunter Hoodless Homestead in communities surrounding Brantford, Paris, St. George, & Hamilton To increase the number of patrons visiting the Adelaide Hunter Hoodless Homestead by March 29 th, 2013

5. Target Audience Primary Audience Families with young children under the age of 12 years Media in the Brantford, Paris, St. George, Hamilton and surrounding areas Secondary Audience General public in the Brantford, Paris, St. George, Hamilton and surrounding areas Grand Erie District School Board Local businesses &community organizations

6. Our Event Easter Egg Hunt

7. Three Egg Hunts Easter Passport Trivia Station Photo Booth Museum Tours Victorian Egg Roll Sandbox Treasure Hunt Cookie Decorating Petting Zoo Face Painting Bunny Ear Craft Station Prize Table Easter Egg Hunt Details Free Easter Egg Hunt held on Friday, March 29 th from 9:30 to 11:30 a.m. at the Adelaide Hunter Hoodless Homestead The Event Included:

8. I can not pull the pictures off out langs skydrive it keeps saying something went wrong… I hope you can get them … Over 1000 Eggs

9. Why an Easter Egg Hunt? Good Friday is a statutory holiday and Easter is an established North American holiday Easter egg hunts are common events attended by families with young children Positions the homestead as an organization that gives back to the community Ability to host the event on-site

10. What We Did Held a fundraising Birthday Bake Sale Partnered with The Brant County Optimist Club Pitched the event to local media Created a Facebook page for the event Posted flyers in St. George, Paris, Brantford, and Hamilton Secured in-kind donations from local businesses

11. What Worked Well Paired event with a holiday Partnered with the Optimist Club Hosted the event on-site Expanded on traditional egg hunts Free admission Sign-in sheets Recycled plastic eggs

12. What Would We Do Differently? Secure more chocolate Keep eggs with prize tickets separate Put a sign at the Blue Lake Rd & Hwy 24 intersection

13. Overcoming Challenges Lack of response from emails and phone calls for in-kind donations Too many children, not enough chocolate Difficulty contacting clients and sponsors

14. Evaluation

15. How We Will Evaluate Number of patrons who attended the event New Friends of Adelaide email members Total number of donations collected at the event Number of businesses that supported the event Number of businesses/organizations that posted flyers for the event Number of families who travelled over 25 km Number of media mentions

16. How Far Was Our Reach? Number of Families who travelled over 25 km= 21/60

17. Evaluation of Promotion Techniques

18. Final Evaluation Figures Number of Families at the Event= 60 Number of New Families at the Event= 55 Number of Patrons= 207 Number of New Patrons= 192 Number of businesses who donated or sponsored = 10 Donations collected at the event= $361 Number of businesses & organizations who posted flyers= >30 Number of flyers delivered= 400 Number of Media Outlets that picked up the event= ?? Number of New “Friends of Adelaide”= 46

19. Wildly Successful

20. Questions?