1. 4.04 Sales Promotions II

2. Purposes of an Event Program Allows fans/spectators to follow event more closely Opportunity to promote team/venue Opportunity to sell ad space in order to generate revenue Promotional tool when fans take them home

3. Developing an Event Program Cost Price Size Quality Advertisers

4. Technology Used in Event Programs Desktop publisher Word processor Photo editor Graphics creator

5. Importance of Layout Make content easy to read Attracts attention Provide reader cues

6. Components of an Event Program Cover Info about cast/crew Info about organization Advertising

7. Term Script: rundown of what happens when on game day Event (game or concert) Announcements Promotions

8. Importance of a Script Organizes game/event Lets participants know when to be on field/stage

9. Components in Scripts Event Time Place/entry Responsible parties Pronunciation of hard-to-pronounce names

10. Adding Excitement to an Event Celebrity appearances Giveaways Contests