1. 4.01Exemplify advertising

2. What is advertising? Any non-personal paid form of communication designed to inform, persuade, or remind customers about a good or service

3. What is media? The agencies or means used by a company to convey an advertising message

4. What is cooperative advertising ? Occurs when a manufacturer helps a retailer pay for advertising costs For example: Kellogg’s gives Kroger money to help them advertise Kellogg’s cereals

5. Advertising includes: Print Media –Newspapers –Magazines –Direct Mail –Outdoor Advertising –Directory Advertising –Transit advertisements

6. Advertising includes: (con’t) Broadcast Media –Television –Radio

7. Advertising includes: (con’t) Online Media –Electronic Direct Mail –Online Ads

8. Advertising includes: (con’t) Specialty Media –Giveaways

9. Advertising Agencies help to… Design ads and ad campaigns