3. to promote the new function of the Nikon camera that has a multi-face, multi-depth detection.

4.  Photographers  people that use cameras.

5.  ENC 1101 class

6.  He explains it as, “a problem or need that can be addressed by communication”.  And the in this Ad is a demonstration of how well the camera works.

8.  This ad illustrates in extreme and humorous ways on how the camera's face detection functions

9.  Nikon has always tried to make cameras easier to use and more user friendly, may making it smaller, lighter, and giving it more features.  Ever since the beginning of the company Nikon wanted to make cameras that would be better off for the users and be able to carry around easier.

11.  The price of this camera may be too high for people.  People that do not like taking pictures

13.  You can now tell that there are people behind the main character  He has a jungle look, gives off an idea that this camera is good in all kinds of environment and lightning

15.  Now this Nikon ad gives off the same message but more dramatic and humorous, example, the ghost face can be detected.  The lady’s clothes give off a ordinary family type look. Saying that anyone can be able to use this camera.

16.  "Nikon Logo." Doddle. N.p., n.d. Web. 28 Jan. 2013.  "I Believe in Advertising | ONLY SELECTED ADVERTISING | Advertising Blog & Community » Nikon S60 Camera: Voyeurs, Explorer, Hotel." I Believe in Advertising. N.p., n.d. Web. 28 Jan. 2013.