1. Leesa Viveiros Nick Layton

2.  Sales drop 6%  Change of focus  Competitors  Corona  MillerCoors

3.  Platinum Platinum  35 Cents more than #1 selling US beer  Bud Light Lime-A-Rita  Facebook

4.  Bud bottle in China  New innovative beer can lid in Brazil

5.  Introduce January 21 st  Revamping the original  More sophisticated crowd/occasions  Many Varieties tested

6. Works Cited  Fletcher, Clementine. “With Black Crown, Budweiser Aims to Refresh the Brand.” Businessweek. Web. 12 Jan. 2013..  Robins, Christopher. "Introducing Budweiser "Black Crown": Bow Down Before The King Of Darkness." Gothamist. Web. 12 Jan. 2013..