1. Controlled Assessment

2. Homework Choose a suitable small local business that you use on a regular basis. This could be a business where your parents work. Write a brief description of the business. 1.When did the business set up? 2.How many employees? 3.What type of business ownership? 4.Location of the business. 5.What does the business do? 6.Who is their target market?

3. Research and Planning - Select a small established local business 1.Consider the type of business you wish to choose: 2.Ensure that it is both small and established 3.Try to choose a business that you are interested in and that you know information will be easy to obtain on / from Fast FoodRestaurantCrèche’Hairdresser / Beauty Salon

4. Research and Planning - Things to consider about your business 1.How many people are employed by the business 2.Opening hours 3.What products and services does the business sell? 4.Target market – who are its main customers? 5.How long the business has been established? 6.Competition (consider Google maps) 7.Any other information

5. Introduction – Example Task 1 The small business I have chosen to investigate is ‘The Sandwich Shop LTD’ which is based in Hornchurch Town Centre (see map on appendix A). It was established in 1993 and has five employees. I decided to investigate this business as I have been a loyal customer in the past. All five of the employee’s primary roles are to serve the customers by preparing and cooking the food for the customer. Hornchurch Town centre has lots of restaurants in addition to quite a few shops – large competition for the business (see map on appendix A). The majority of the people living in Havering are classed as ABC1 (see demographic table on appendix A). This means that most people in the area have professional jobs and earn a salary that is above the national average. As a result, incomes will be relatively high so local people can afford to eat out and buy sandwiches. This means a potential large customer base. Hornchurch has good transport facilities as it is served by 7 bus routes. Hornchurch Station is just a short walk from the Town Centre which connects to Central London. It is also served by Emerson Park rail station which connects to Upminster and Romford. (please refer to transport links on Appendix A). The range of products that ‘The Sandwich Shop LTD’ sell include (but not limited to) sandwiches with a selection of fillings that include (but not limited to) ham, cheese, tomatoes, tuna and cucumber. They also sell baguettes with the same/similar fillings. Sandwiches or baguettes can be served with crisps or chips as well as salad. They also sell jacket potatoes with fillings which include: cheese, ham, baked beans and coleslaw. These are all served with butter and salad. I have chosen this business because it is a small local business which I use on a regular basis. The business is located on a very busy high street in Hornchurch and benefits from passing trade. Therefore, this makes it a suitable business to investigate as there are lots of other small businesses as well as more established businesses.

6. Suitable local businesses Angeli’s; Charcoal Grill; The Wendy House; Trophy land; Evergreen; Haircuts

7. Research http://www.tripadvisor.co.uk/Restaurants- g503784-Hornchurch_Essex_England.html http://www.tripadvisor.co.uk/Restaurants- g503784-Hornchurch_Essex_England.html This site rates the best restaurants in Hornchurch. http://www.hornchurch.org.uk/index.htm This site provides lots of information on the different businesses in Hornchurch.

8. Demo http://www.haveringdata.net/profiles/profile? profileId=1136&geoTypeId=5&geoIds=00AR http://www.haveringdata.net/profiles/profile? profileId=1136&geoTypeId=5&geoIds=00AR The above link provides useful information on the population of havering.

9. Secondary Research http://www.zoopla.co.uk/market/rm11/ Information on house prices in Hornchurch http://www.findanewhome.com/south-east- england/essex/hornchurch/crime-rates.fap http://www.findanewhome.com/south-east- england/essex/hornchurch/crime-rates.fap Crime figures http://www.nsdatabase.co.uk/locationdetail.cfm ?locationid=791 http://www.nsdatabase.co.uk/locationdetail.cfm ?locationid=791 Demographic figures http://www.hornchurch.org.uk/food.htm Information on businesses in Hornchurch

10. Elm Park Research http://en.wikipedia.org/wiki/Elm_Park The population of Elm Park, United Kingdom is 12048 according to the GeoNames geographical database. http://www.ilivehere.co.uk/2012/01/az-elm- park-havering-12449/ http://www.ilivehere.co.uk/2012/01/az-elm- park-havering-12449/

11. Checkpoint 1 Have you completed your introduction?

12. Starter –Think/Pair/Share http://cs3240team13.wordpress.com/2012/0 9/21/questionnaires-good-and-bad-examples/ http://cs3240team13.wordpress.com/2012/0 9/21/questionnaires-good-and-bad-examples/ http://www.smartsurvey.co.uk/sample- surveys/marketing-surveys/ http://www.smartsurvey.co.uk/sample- surveys/marketing-surveys/ What makes a good questionnaire/survey?

13. Things we need to discuss Market Research – Primary and Secondary; Sampling – Sample Size; Explanation of each Appendix; What does each Appendix show? Why did you do this research? What does it show? What are the benefits and drawbaks?

14. How to understand the grading criteria A01 AO1 represents knowledge and understanding: 1.Extent and relevance of information presented; 2.Range of sources contribute to an understanding of the types of promotion; includes primary / secondary sources; 3.Effectiveness of the organisation and presentation of the information –; clarity of message. 4.Understanding of promotional methods appropriate to small businesses; knowledge of promotional methods and of possible impact on small businesses.

15. AO1 – Research (Appendix Information) A*/A = Level 4 Relevant &detailed info from a wide range of sources. Organised &effective. Substantial Knowledge and Understanding. B/C = Level 3 Relevant info from a range of sources. Organised & appropriate. Good knowledge and understanding

16. AO2 - Application Consistency of application throughout. Coherent approach –ideas derives from research, planning, development of ideas and applied to small business. Clarity of the work throughout – logical pathways, discursive style, ideas presented in context, suitable promotional approaches identified and applied. Concepts applied throughout. All sections of the task completed.

17. AO2 - Application A*/A = Level 4 You must apply your research and knowledge consistently and throughout each section. Clarity and purpose must be substantial with no significant gaps. You must answer each point by making clear reference to your Appendix data. B/C = Level 3 Good use of Appendix information with a clear structure. Good use of concepts.

18. AO3 – Analysis and Evaluation Range of analysis skills demonstrated based on selected data - appropriate and relevant selections made; results presented and analysed; findings linked to data; key findings; ranking order. Use of analysis and judgements to articulate decisions and findings. Support for key findings. Clarity of ideas – demonstrating clear structure and organisation.

19. AO3 – Analysis and Evaluation A*/A – Level 4 Analysis of selected data to produce key findings; Evaluation of key findings, with reasoned, logical support. B/C – Level 3 Partial data analysis to produce findings; Judgement, some justification, can be followed