1. 2015 Traffic Safety Culture Index

2. The Situation Eighth consecutive year of the Traffic Safety Culture index AAA Foundation for Traffic Safety seeks to measure and benchmark: Attitudes, beliefs, and behaviors of American drivers To understand and strengthen a culture of safety on our roads

3. Released February 2016 Culture of complacency persists Prevailing attitude continues to be: “Do as I say, not as I do.” Key Findings

4. Methods General Public Sample of 2,545 U.S. licensed drivers age 16 and older who reported having driven at least once in the past 30 days, who completed the survey online Conducted July 28 – August 12, 2015 using probability-based panel Data collected by GfK; then analyzed by the AAA Foundation Data weighted to reflect the U.S. population

5. The Survey Perceived threat “Do you feel ___are a very serious threat, a somewhat serious threat, a minor threat, or not a threat to your personal safety?” Acceptability “How acceptable do you, personally, consider it to be for a driver to ___? Do you consider that completely unacceptable, somewhat unacceptable, somewhat acceptable, or completely acceptable?”

6. The Survey Behaviors “In the past 30 days, how often have you ___? Have you done that regularly, fairly often, rarely, just once, or never?”

7. Personal Experience with Crashes Nearly one in five drivers have been involved in a serious crash Nearly one in three Americans have had a friend or relative seriously injured or killed in a crash

8. Compared to 3 years ago, how much of a problem today is…? Aggressive Drivers

9. Compared to 3 years ago, how much of a problem today is…? Distracted Drivers

10. Compared to 3 years ago, how much of a problem today is…? Drunk Driving

11. Compared to 3 years ago, how much of a problem today is…? Drivers Using Drugs

12. Drinking and Driving

13. Cell Phones

14. Texting / Email

15. Speeding (15+ mph over) on Freeways

16. Speeding (10+ mph over) on Residential Streets

17. Red Light Running

18. Drowsy Driving

19. Public Support for Countermeasures

20. What can be done? Culture change is possible But: It is complex and long term There is no “silver bullet” or one-size-fits-all solution

21. The AAA Foundation for Traffic Safety is a 501(c)(3) public charity located in Washington, DC that is dedicated to saving lives and reducing injuries. It is supported by donations from AAA/CAA Clubs, AAA/CAA members, and other organizations associated with AAA/CAA. For more information, go to: AAAFoundation.org Many more findings are available in the full report on our website