2. Orange Line Media Buys Super Saturday - Opening July 28-30, 2012 Print ads: Total Print Insertions – 990,471. Value: $215,938 Cost: $76186 Radio: KRLD, Traffic.com, WRR, KERA-KXT, KTCK Total Spots: 3,035. Value: $372,848 Cost: $132,710 TV: Total Spots: 2,114. Value: $559,800 Cost: $158,853 Online: Total Impressions: 4,736,057. Value: $73,385 Cost: 3 9,509 Outdoor: Spots/Insertions: 100,030. Value: $110,000 Cost: $38 2,741 Mall: Irving Mall - Banners, Posters, Standee, Table Decals. Spots/Insertions: 68. Value: $20,000 Cost: $15,000 Promotions: Half Price Books %15 Discount: 985. Value: $268,190 Total Value: $1,620,161 Total Cost: $539,999