1. Copyright © 2014 by The University of Kansas Writing Letters to Potential Participants

2. Copyright © 2014 by The University of Kansas Why should you write a letter? To recruit. To raise awareness. To ask for specific assistance.

3. Copyright © 2014 by The University of Kansas When should you write a letter? When you don't know the potential member well enough for personal contact. When it's difficulty to reach the potential member. When you want to convey some detailed information.

4. Copyright © 2014 by The University of Kansas How should you write the letter? Use general principles of persuasion. Get the reader's attention. Personalize the letter. State reason you're writing. Give a good reason to join. Make a simple request. Tell the reader how to fulfill it. Express your appreciation. Proofread, sign, and mail.