1. Marketing Trends MARKETING I

2. What is a Trend?  General direction that something is moving towards  Veer in a new direction  General change or new development

3. What are trends in marketing  General direction towards which marketing efforts move  Changes in marketing  Emerging products  Changes in how to promote products  Distribution  Technological advances  Emerging economies

4. Past Trends in Marketing Example: Music Industry and Product Development 1930’s- Vinyl! 78 rpm records (gramophone) 1950’s-33 ½ rpm records (microgrooves) 1960’s-45’s (shorter play) Jukeboxes! 1970’s- Still had vinyl but 8 Track Tape players developed 70’s and 80’s – Cassette players…..where from there?

5. What Caused the Product Modifications?  Technology Trends  Societal Trends (Psychographics – lifestyle)  Demographic Trends  Economic Conditions

6. A Few Marketing Trends for 2015  Social Media – Snapchat getting bigger for advertisers  Online marketplace  Customer Relationship- new ways to engage with the customer  New Search Engines  Wearable Technology  Programmatic media purchase (using algorithms)  Mobile Apps and “Buy Buttons”  Changing Global Attitudes

7. Class Activity Students divide in to small groups (4 people per group). Select one topic below to research. Research and prepare a PPT presentation that summarizes the detailed response to the question. Present presentation to the class.  How does technology impact the way companies market their products?  What impact do emerging economies have on distribution?  How do changing demographics impact product development?  How do economic conditions impact trends in marketing and business?  What are two important trends facing marketers today? How can marketers use these trends to their benefit?