1. 2012 Alternative Copy Concept & Design

2. Most of your students can read Things to Remember Most of them will read something that interests them

3.  Focus on what’s new  Appeal to readers’ emotions  Include facts & figures Become storytellers

4. Types of Alternative Copy Q & A Find a person with a story to tell. Frame questions so there is a beginning, a middle and an end to the story.

5.  Q & A

6. Types of Alternative Copy Long Caption Select a picture that will fascinate the readers. Tell them more. Write a short feature story or relate an anecdotal, first-person account.

7.  LONG CAPTION

8. Types of Alternative Copy Multiples When there are too many things to cover and too few pages to cover them, run multiple sports, clubs and classes on one spread. Write 3-5 sentences for each one & include a GREAT quote.

9.  MULTIPLE TEAMS

10.  MULTIPLE CLUBS

11. Types of Alternative Copy Quotes If 12 witnesses see the same event, each one will offer a unique perspective. Include quotes from a wide variety of students.

15. Types of Alternative Copy Calendars Calendars provide a meaningful overview of a month or a season. Create a structure and then fill it with facts, figures, quotes and pictures.

16.  CALENDAR

17.  OTHER – Whatever comes to mind

18. This PowerPoint presentation was created by Balfour Yearbooks, Dallas, Texas, for educational purposes only. It is unlawful to remove or alter the Balfour logo without the permission of Balfour Yearbooks’ Marketing Department. For more information, contact Judi Coolidge, Education Specialist at judi.coolidge@balfour.com.