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Introduction We are India's leading directional media marketing company enabling SME discovery. Pioneers in discovery of platforms across B2B,B2C & C2C.

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Presentation on theme: "Introduction We are India's leading directional media marketing company enabling SME discovery. Pioneers in discovery of platforms across B2B,B2C & C2C."— Presentation transcript:

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2 Introduction We are India's leading directional media marketing company enabling SME discovery. Pioneers in discovery of platforms across B2B,B2C & C2C search, engagement and transaction. Our alliances with our integrated service of Local Search has powered us to deliver a high quality of service, along with value for money. We have a robust network of over 50 offices around the country with approx. 2000 employees. We have re-launched our flagship B2C product - Askme.com, where we provide hyper-local search to consumers.

3 Reach We Offer! Data 5.5M+ records SME contacts / year 1.6M Paying Advertisers 150,000+ Cities Covered 150+ Markets B2B, B2C, C2C Industries Covered 5500+ categories across industries Sales Force 1200+ Feet On Street Total Employees ~2000 Media Mobile, Apps, Online, Voice, Print Print 4.5 mn physical copies per year Unique Visitors per month ~ 6 mn across digital properties Facebook Fans 13,00,000+ App downloads 13,00,000+ AskMe 100,000 Calls on Askme/Day SMS 30 Crore SMS Database Email 15 million Database

4 Healthcare Industry in India Total healthcare revenues in the country hospitals account for 71 per cent. India being a country with a growing population, its per capita healthcare expenditure has increased at a CAGR of 10.3 per cent. People in India strive for world class medical technologies. The factors behind this growth are rising incomes, easier access to high-quality healthcare facilities and greater awareness of personal health and hygiene. The private sector’s share in healthcare delivery is expected to increase from 66 per cent in 2005 to 81 per cent by 2015. Indian quest on health awareness has resulted in surge on pathlabs, diagnostic centres and medical store chains.

5 Online Penetration in Healthcare Industry 9% of smartphone owners have at least one health app on their phone. Exercise, diet, and weight apps are the most popular types. 31% of health care professionals use social media for professional networking. 41% of people said social media would affect their choice of a specific doctor, hospital. 60% of social media users are the most likely to trust social media posts and activity by doctors over any other group

6 Major Players in Indian Healthcare Industry

7 Internet Market is booming in India

8 What are your customers doing online? 8 Step 1: Searching for your services online Step 2: Identifying relevant businesses /companies Step 3: Visit websites. Read about the companies. Step 4: Read peer reviews Step 5: Contact the company Reaching out to your customers at EVERY step is critical for businesses

9 Customer Lifecycle as on Today 9 Customer looking for a laptop

10 OUR OWN PRODUCTS CATEGORY DRIVEN MARKET WHAT WE CAN DELIVER! OUR DELIVERY ECOSYSTEM What did we do different- Our Value Addition !

11 Service Offerings Current Traffic 1.5 lac Calls per Day VOICE LISTING Current Traffic of 1 Million Visits & growing on Hourly basis ASKME.COM LISTING App Download – 2 Million & growing User Rating – 4.2 Stars ASKME APP LISTING TEXT + OBD SMS MARKETING Cost per email Cost per click Cost per lead EMAIL MARKETING Reach 61 Million Users FACEBOOK PROMOTIONS LISTINGS DIGITAL MARKETING

12 Why APL? Promotion on Google

13 Premium Askme Listing: Top Features & Benefits! ASKME REACH CUSTOMERS WHENEVER & WHEREVER THEY LOOK FOR YOU!

14 Premium Askme.com Listing (Sample) Users get an option to grab deals and offers of stores along with their contact details (phone, email, address etc.) Options to make decisions by reading reviews & adding their own comments and ratings. To connect with any business, users have an option to send SMS or use click-to-call facility. Recommend your product searches to friends and family through Facebook and Twitter.

15 The All In One App Make this your Deal platform to broadcast your coupons and offers which you do it from alternate medium. We help you increase the sales and will charge on coupon downloads (Straight ROI) We do 4 lacs deal download per month across multiple partners

16 Email Marketing : What You Get! Perfect tool to spread awareness and reach out to customers. Cost effective and time efficient. Generates higher response over traditional direct mailer campaign VERY COST EFFECTIVE GENERATES HIGHER RESPONSE INCREASES CONVERSION RATE BEST PLATFORM TO REACH CUSTOMERS

17 SMS Marketing-What You Get! MEASURABLE RESPONSE, HIGHER ROI & COST EFFICIENT DATA FROM MULTIPLE SOURCES-Exhibitions, Tie-ups, Online Presence DATABASE TIE-UPS WITH TOP DATA AGGREGATORS WITH DATA IN VARIOUS CATEGORIES & CITIES ELIMINATION OF DND MOBILE SUBSCRIBERS FROM THE DATABASE USP OF SMS MARKETING 30 Crore Data available PAN India Best competitive rates available basis volume commitments Multiple SMS Gateways Lines to ensure delivery

18 THANK YOU! Download Now!


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