1. 12 ABSOLUTELY, POSITIVELY PROVEN WAYS TO BOOST YOUR BUSINESS AND GLIDE INTO SUCCESS Patty & Pietro ’ s BLAST OFF! © Tom Patty + John Pietro 2014 1

2. REVIEW 2 © Tom Patty + John Pietro 2014 LEVEL 1 5-20% LEVEL 2 20-100% LEVEL 3 100-500% Levels and Potential Growth

3. RECAP OF SESSION 1 3 © Tom Patty + John Pietro 2014 Target audience Best customers Value / pricing Purchase process Message Growth

4. Marketing = ROCKETSHIP 4 © Tom Patty + John Pietro 2014 Launch Pad LEVEL 1 Launch Pad LEVEL 2 Blast Off LEVEL 3 Orbit

5. LEVEL 2 5 © Tom Patty + John Pietro 2014 IMPROVE 1.PACKAGING 2.PROMOTION 3. PRICING / VALUE 4.DISTRIBUTION 5. PRODUCT / SERVICE

6. FORMAT 6 © Tom Patty + John Pietro 2014 Concept Examples Questions Exercise

7. 1. IMPROVE PACKAGING 7 © Tom Patty + John Pietro 2014 GOALS: More attractive More convenient Easier to use PACKAGING IS EVERYTHING PEOPLE SEE

8. PACKAGING EXAMPLES 8 © Tom Patty + John Pietro 2014 Tom Patty Chiat/Day Building Water Bottles Tirana Albania Bilbao Spain – Frank Gehry Stack Wine

9. PACKAGING EXAMPLES 9 © Tom Patty + John Pietro 2014 TOM PATTY

10. PACKAGING EXAMPLES 10 © Tom Patty + John Pietro 2014 CHIAT / DAY BINOCULARS BUILDING

11. PACKAGING EXAMPLES 11 © Tom Patty + John Pietro 2014 WATER BOTTLES

12. PACKAGING EXAMPLES 12 © Tom Patty + John Pietro 2014 TIRANA ALBANIA

13. PACKAGING EXAMPLES 13 © Tom Patty + John Pietro 2014 TIRANA ALBANIA

14. PACKAGING EXAMPLES 14 © Tom Patty + John Pietro 2014 BILBAO SPAIN - FRANK GEHRY

15. PACKAGING EXAMPLES 15 © Tom Patty + John Pietro 2014 WINE BOTTLE AND GLASSES

16. EXAMPLE - PACKAGING STACK WINE 16 © Tom Patty + John Pietro 2014 SITUATION INSIGHTS SOLUTION RESULTS

17. IMPROVE PACKAGING KEY QUESTIONS 17 © Tom Patty + John Pietro 2014 WHAT CAN I DO TO MAKE MY PRODUCT OR SERVICE: 1. MORE ATTRACTIVE? 2. MORE CONVENIENT? 3. EASIER TO USE?

18. 2. IMPROVE PROMOTION 18 © Tom Patty + John Pietro 2014 Everything You Need To Know About Marketing Is In The Palm Of Your Hand Promotion Pricing Packaging Distribution Product

19. EXAMPLE - PROMOTION 19 © Tom Patty + John Pietro 2014

20. IMPROVE PROMOTION KEY QUESTIONS 20 © Tom Patty + John Pietro 2014 1. Whom do I need to reach? 2. What do they value? 3. What is my message? 4. What is my best media strategy?

21. 3. IMPROVE PRICING / VALUE 21 © Tom Patty + John Pietro 2014 CONCEPT: VALUE = BENEFIT / PRICE (YOUR COST) STRATEGY: INCREASE BENEFITS DECREASE PRICE (YOUR COST)

22. EXAMPLE - PRICING / VALUE 22 © Tom Patty + John Pietro 2014 JOHN ’ S AGENCY - AMP

23. IMPROVE PRICING / VALUE KEY QUESTIONS 23 © Tom Patty + John Pietro 2014 1. What do customers value? 2. What can you do to give them more of what they want -- without costing you much?

24. 4. IMPROVE DISTRIBUTION 24 © Tom Patty + John Pietro 2014 CONCEPT: Make it easier, more convenient for people to buy your products or services

25. EXAMPLE - DISTRIBUTION 25 © Tom Patty + John Pietro 2014 PIZZAHUT AND DOMINOS

26. IMPROVE DISTRIBUTION KEY QUESTIONS 26 © Tom Patty + John Pietro 2014 WHAT CAN I DO TO MAKE IT: EASIER MORE CONVENIENT FOR MY CUSTOMERS TO BUY MY PRODUCT OR SERVICE?

27. 5. IMPROVE PRODUCT / SERVICE 27 © Tom Patty + John Pietro 2014 CONCEPT: Solve more customer needs and wants

28. EXAMPLE - PRODUCT / SERVICE 28 © Tom Patty + John Pietro 2014

29. IMPROVE PRODUCT / SERVICE KEY QUESTIONS 29 © Tom Patty + John Pietro 2014 What can I do to solve more customer needs and wants?

30. THE TOTAL PACKAGE - APPLE 30 © Tom Patty + John Pietro 2014

31. THE TOTAL PACKAGE - 31 © Tom Patty + John Pietro 2014 NEW PRODUCTS iTunes iPod iPad iPhone NEW DISTRIBUTION Retail

32. THE TOTAL PACKAGE - 32 © Tom Patty + John Pietro 2014 NEW PRICE / VALUE NEW PACKAGING NEW PROMOTION

33. SUMMARY / CONCLUSION 33 © Tom Patty + John Pietro 2014 TARGET BEST CUSTOMER VALUE PURCHASE PROCESS MESSAGE GROWTH ONE THING PACKAGING PROMOTION PRICING / VALUE DISTRIBUTION PRODUCT / SERVICE ORBIT BLAST OFF LAUNCH PAD 12 absolutely positively proven things to you can do

34. WHAT YOU CAN DO 34 © Tom Patty + John Pietro 2014 LEVEL 1 LEVEL 2 LEVEL 3

35. THANK YOU FOR COMING AND SEE YOU AT OUR NEXT WORKSHOP 35 TOM PATTY JOHN PIETRO © Tom Patty + John Pietro 2014