1. Interactive Digital TV in Brazil: Technical and Social Aspects Mauro Oliveira Université d’Ottawa Ecole d’Ingénierie et de Technlogie de l’Information

2. SUMMARY 7. Conclusion  Technical Aspect  Social Aspects 2.Why Brazil decided to develop its own model ? 1.Interactive Digital TV (iTV) 3. The Brazilian Terrestrial Digital TV System - SBTVD 4. GINGA, the middleware of the SBTVD 6. Some SBTVD Applications 5. Executing an Interactive Aplication with Ginga

3. Knowing Ceará

4. Strategic geographical position Knowing Ceará

6. Ceará in Data Localization: Northeast Brazil, AREA: 148.83 thousand square kilometers; Population:8.5 million of inhabitants; Shore: 573 kilometers; Climate:Tropical Warm Semi-arid;

7. Turism Knowing Ceará

8. Access Infra-structure Knowing Ceará

9. Universities and Technological Centers Knowing Ceará

10. Higher Education Universities - Federal University of Ceará: 30 thousand students - State Universities: 50 thousand students - University of Fortaleza (Private):22 thousand students Technological Centers - Centro Federal CEFET:08 thousand students - CENTEC:02 thousand students Private High Education Institutions:20 thousand students TOTAL 132 thousand students Ceará in Data

11. Interconectivity Knowing Ceará

12. Total of Houses: 60 millions –Coockle 97,7% –Television95,7% –Refrigerator 86,7% –Mobile phone 61,2% –Telephone54,0% –Microcomputador:16,91% Internet access10,08% 7. Digital Divide Problem

13. 1. Interactive Digital TV

14. Analógico Today 1. Interactive Digital TV Digital

15. (Passive) (Active) 1. Interactive Digital TV (Active)

16. High Definition InteractivityMultiprogramming Mobility 1. Interactive Digital TV

17. 17 1. Interactive Digital TV Stop Zoom Choose others informations Replay Register Local Interactivity (set-top-box) Choose (multiprograming)

18. 1. Interactive Digital TV Local Interactivity (set-top-box)

19. 1. Interactive Digital TV Local Interactivity (set-top-box)

20. Full Interactivity (Back Channel)

21. 2. Why Brazil decided to develop its own model ?

22. Total of Houses: 60 millions –Coockle 97,7% –Television95,7% –Refrigerator 86,7% –Mobile phone 61,2% –Telephone54,0% –Microcomputador:16,91% Internet access10,08% 2. Why Brazil decided to develop its own model?

23. Total of Houses: 60 millions –Coockle 97,7% –Television95,7% 91,12%:D,E classes –Refrigerator 86,7% –Mobile phone 61,2% –Telephone54,0% –Microcomputador:16,91% 2 %: D,E classes Internet access10,08% 0,251: D,E classes 2. Why Brazil decided to develop its own model?

24. Decreee (Recommendation) 4.091 on 26 th November 2003 Social Model Social Inclusion Building the Universal Network for Distance Learning Tecnological Model Motivate the Research and Devellopment Extend the Brazilian Technologies Political Model Enhance the brodcasting sector Improved the use of the broadcast channel Economic Model Technological convergence for communication services Why Brazil decided to develop its own model? 2. The Brazilian System of Digital TV - SBTVD

25. 3. The Brazilian Terrestrial Digital TV System - SBTVD

26. 5. Executing an Interactive Application with Ginga

30. Full Interactivity (Back Channel) Local Interactivity (set-top-box) 75% have chosen the RED dish … Now, the feed-back coming from the Audience !!!

31. 4. GINGA, the Middleware of the SBTVD

32. Ginga NCL (in April 2009) H.761 Recommendation on the International Telecommunication Union (ITU-T) 4. GINGA, the Middleware of the SBTVD

33. Network Audio Video Data Data Carrossel Full Interactivity (Back Channel) 5. Executing an Interactive Application with Ginga

34. 6. Some SBTVD Applications

37. DIGA Doctor, a Home Care Application DIGA – GINGA Project 6. Some SBTVD Applications

38. DIGA – GINGA Project 6. Some SBTVD Applications

39. 7. Conclusions

40. Total of Houses: 60 millions –Coockle 97,7% –Television95,7% –Refrigerator 86,7% –Mobile phone 61,2% –Telephone54,0% –Microcomputador:16,91% Internet access10,08% 7. Digital Divide Problem

41. Interconectivity 7. Digital Divide Problem

42. 7. Why Brazil decided to develop its own model ? 1. Non-payment of royalties ( Different from the mobile phones industry in Brazil) 2. Development of national technology ( GINGA-NCL became a ITU-T Recommendation) 3. Most appropriate system for the country's problem ( For example: a solution for the Digital Divide Problem)

43. 2008 - WIMAX Coverage in Ceará Government Strategies Fiber Optic network in Fortaleza (GIGAFOR)

44. Government Strategies

45. The important brazilian companies... Petrobrás Petrobrás Embraer Embraer...... Why not ? Brazilian System of Digital TV Brazilian System of Digital TV to be used as a tool to solve the “Digital Divide Problem” in developing countries 7. The Future of Brazilian DTV