1. Heritage tourism Benefits and risks

2. Benefits Pride of place Pride of place Cultural pride Cultural pride Self respect Self respect Continuation of traditions tangible and intangible Continuation of traditions tangible and intangible Continuity of craft skills and artisanship Continuity of craft skills and artisanship Local trade opportunities Local trade opportunities General interpretation of place General interpretation of place Revenue Revenue Potential for reinvestment in cultural asset Potential for reinvestment in cultural asset

3. Paradigm A good site of Outstanding Universal Value A good site of Outstanding Universal Value Authenticity Authenticity Integrity Integrity Good management Good management Good planning Good planning Informative and accurate interpretation Informative and accurate interpretation Visitor control Visitor control Good security Good security Maintenance Maintenance Advantage for local artisanship and trade Advantage for local artisanship and trade Revenue reinvested in cultural asset Revenue reinvested in cultural asset

4. Risks and challenges Natural disaster, seismic, flood, fire Natural disaster, seismic, flood, fire Conflict, iconoclasm Conflict, iconoclasm Looting, theft, poor security Looting, theft, poor security Excessive uncontrolled visitation Excessive uncontrolled visitation Poor management Poor management Poor planning Poor planning Inappropriate development Inappropriate development Lack of funding and investment Lack of funding and investment Corruption Corruption

5. Excessive visitation Cambodia: Ankor Cambodia: Ankor

6. Excessive visitation Cambodia, Ankor Cambodia, Ankor

7. Pilgrimage

8. Mitigating risks Disaster planning and management Disaster planning and management Risk assessment Risk assessment Retrofitting Retrofitting Management planning Management planning Conservation planning Conservation planning Site development planning Site development planning Visitor control Visitor control Reinvestment of revenues into the heritage assets Reinvestment of revenues into the heritage assets

9. New trends, emerging risks Looking for appropriate sites to spread the load of tourist attention Looking for appropriate sites to spread the load of tourist attention Attracting tourism to districts and locations where the tourist will stay longer Attracting tourism to districts and locations where the tourist will stay longer Accepting projects that are tourist and revenue driven, rather than led by ethics and good practice Accepting projects that are tourist and revenue driven, rather than led by ethics and good practice Brief case study: Jordan, Qsar Halabat Brief case study: Jordan, Qsar Halabat

10. Qsar Halabat 2002

11. Qsar Halabat 2009

12. Qsar Halabat