1. KEITH MUNSON CAREER SPECIALIST FALL 2010 Resumes, Interviews, & Networking: Using Your Brand in the Job Search Strommen Career & Internship Center munsonk@augsburg.edu (612) 330-1167 http://cswl.pbworks.com /munsonk@augsburg.edu

2. Strommen Career & Internship Center munsonk@augsburg.edu 612-330-1167 http://cswl.pbworks.com/munsonk@augsburg.edu Personal brand in the resume Articulating your brand in the interview Asking others to market your brand Questions and Answers Agenda

3. Strommen Career & Internship Center munsonk@augsburg.edu 612-330-1167 http://cswl.pbworks.com/munsonk@augsburg.edu What comes to mind?

4. Strommen Career & Internship Center munsonk@augsburg.edu 612-330-1167 http://cswl.pbworks.com/munsonk@augsburg.edu Purpose of a resume Marketing tool Communicate the highlights Focus on relevant/important information The “trailer”, NOT the whole story To generate interest and get you an interview

5. Strommen Career & Internship Center munsonk@augsburg.edu 612-330-1167 http://cswl.pbworks.com/munsonk@augsburg.edu Resume Basics Use formatting to make important information stand out Be consistent in formatting, grammar, etc Make absolutely sure there are no mistakes Formatting is the easy part.......

6. Strommen Career & Internship Center munsonk@augsburg.edu 612-330-1167 http://cswl.pbworks.com/munsonk@augsburg.edu Resume Sections Required Heading Professional Summary Education Experience Optional Objective Honor and Awards Additional Involvement Leadership/Activities Classroom Skills Other Work Experience Volunteer Experience

7. Strommen Career & Internship Center munsonk@augsburg.edu 612-330-1167 http://cswl.pbworks.com/munsonk@augsburg.edu Articulating a “brand” in your resume The section headings you choose The information you highlight The experiences you include How you write your skill phrases in your experience section(s)

8. Strommen Career & Internship Center munsonk@augsburg.edu 612-330-1167 http://cswl.pbworks.com/munsonk@augsburg.edu Write Effective Skill Phrases Skill phrases are action statements that describe your experiences. Components of a skill phrase  Bullet point  Action verbs in the past-tense  Specific skill that was learned or honed  Results of your work, or how or why you did the work. Avoid personal pronouns when writing skill phrases

9. Strommen Career & Internship Center munsonk@augsburg.edu 612-330-1167 http://cswl.pbworks.com/munsonk@augsburg.edu Skill Phrase Example Fair  Sold sporting equipment to customers Better  Developed sales strategies for selling sporting equipment to customers Best  Developed effective and creative sales strategies that resulted in the top sales of sporting equipment for four consistent months

10. Strommen Career & Internship Center munsonk@augsburg.edu 612-330-1167 http://cswl.pbworks.com/munsonk@augsburg.edu Interviewing: Selling Your Brand

11. Strommen Career & Internship Center munsonk@augsburg.edu 612-330-1167 http://cswl.pbworks.com/munsonk@augsburg.edu What to Expect in Interviews Questions about your background  Tell me about yourself  Walk me through your resume Questions about your education and goals  Why Augsburg?  Why your major?  What do you hope to do? Behavioral based questions  Situations that demonstrate a trait of skill.

12. Strommen Career & Internship Center munsonk@augsburg.edu 612-330-1167 http://cswl.pbworks.com/munsonk@augsburg.edu Behavioral Interviewing PAST BEHAVIOR OR EVENTS FUTURE BEHAVIOR

13. Strommen Career & Internship Center munsonk@augsburg.edu 612-330-1167 http://cswl.pbworks.com/munsonk@augsburg.edu Examples:  Describe the last time you had to lead a team to solve a complex problem.  Tell me of a time when you needed to influence a group or individual.  Describe a project you managed from start to finish. Skilled Interviewers will follow-up with several probing questions as you answer. Interviewers want stories….. What does it look like?

14. Strommen Career & Internship Center munsonk@augsburg.edu 612-330-1167 http://cswl.pbworks.com/munsonk@augsburg.edu Just enough details to give the listener a picture of what you were doing or how you work Concise enough to demonstrate your point  includes important details  excludes unimportant details Not too short; not too long There’s a character that the listener needs to “see” in action Leave enough for the interviewer to ask follow up questions…don’t start with the whole story Characteristics of a good story:

15. Strommen Career & Internship Center munsonk@augsburg.edu 612-330-1167 http://cswl.pbworks.com/munsonk@augsburg.edu How is it done? S.T.A.R. technique is ONE tool: S ituation-What was happening? T ask (goal)-What were you trying to accomplish? A ction-What did you specifically do? R esult-What was the outcome? How did your work affect the organization or situation?

16. Strommen Career & Internship Center munsonk@augsburg.edu 612-330-1167 http://cswl.pbworks.com/munsonk@augsburg.edu How is it done….well? Interviewing….. presentation of you.

17. Strommen Career & Internship Center munsonk@augsburg.edu 612-330-1167 http://cswl.pbworks.com/munsonk@augsburg.edu Select stories that express your “brand” What do you want the employer to remember about you? Focus on your strengths Don’t be afraid to address your “gaps” Make your story relevant to that company, industry, function, role Note about Liberal Arts Two approaches

18. Strommen Career & Internship Center munsonk@augsburg.edu 612-330-1167 http://cswl.pbworks.com/munsonk@augsburg.edu Marketing the liberal arts:  Employers want: Communication Skills (written & verbal) Honesty/Integrity Teamwork Skills Strong Work Ethic Analytical Skills Adaptability Interpersonal Skills Motivation/Initiative Computer Skills Detail-orientation Organizational Skills Leadership Skills Self-Confidence  Liberal Arts teaches: SEE PREVIOUS LIST

19. Strommen Career & Internship Center munsonk@augsburg.edu 612-330-1167 http://cswl.pbworks.com/munsonk@augsburg.edu Prepare Focus on your brand in choosing stories  Use the stories that demonstrate your strengths  Create 7 good stories that highlight what you bring to the table Certain themes are almost guaranteed:  Leadership, teamwork, influence  Resolving conflict, interpersonal communication  Weakness, failure AND what you learned from it  Managing a project  Creativity; innovative  Interest in field, passion The unexpected

20. Strommen Career & Internship Center munsonk@augsburg.edu 612-330-1167 http://cswl.pbworks.com/munsonk@augsburg.edu Start with writing if it helps Move to bullet points of most important points Rehearse-over, over, over Ad lib story to different speakers Adjust story to answer several questions, but make sure you answer the question! Practice out loud, not just in your head! Practice, then practice again

21. Strommen Career & Internship Center munsonk@augsburg.edu 612-330-1167 http://cswl.pbworks.com/munsonk@augsburg.edu Hone your presentation. Evaluate your presentation (from your point-of- view) Learn from your experience

22. Strommen Career & Internship Center munsonk@augsburg.edu 612-330-1167 http://cswl.pbworks.com/munsonk@augsburg.edu Presenting YOU Arrive early Introduce yourself Be professional Watch your eye contact and body language May bring and use your portfolio Leave your cell phone at home! Answer questions Ask questions Do not bring up salary or benefits Get business cards Close the interview

23. Strommen Career & Internship Center munsonk@augsburg.edu 612-330-1167 http://cswl.pbworks.com/munsonk@augsburg.edu Interview Attire  Men Well fitting suit Pressed shirt (white, off- white, gray) Conservative colors (gray, black, navy) Professional hairstyle Little cologne, jewelry Traditional tie BLACK dress socks Portfolio, NO BACK PACK  Women Well fitting suit Conservative colors (gray, black, navy) Professional hairstyle Little perfume, jewelry, or make up Knee length, If wearing skirt Avoid high heel shoes Sheer hosiery Portfolio, NO BACKPACK

24. Strommen Career & Internship Center munsonk@augsburg.edu 612-330-1167 http://cswl.pbworks.com/munsonk@augsburg.edu Networking......

25. Strommen Career & Internship Center munsonk@augsburg.edu 612-330-1167 http://cswl.pbworks.com/munsonk@augsburg.edu Do I really have to network? Continuously learn about a field, company, or career field Many jobs are not posted Employers hire people they know or hear about through trusted sources NOT networking will cause you to miss out on a large portion of the best jobs

26. Strommen Career & Internship Center munsonk@augsburg.edu 612-330-1167 http://cswl.pbworks.com/munsonk@augsburg.edu Networking Defined: yes Building relationships Connecting with people in your field of interest Most effective way to find opportunities Helpful tool for learning more about your field Necessary at some point Lasts a lifetime no “Using” people “Smoozing” Not necessary; only necessary when looking for a job/internship Being replaced by the internet Purpose is to ask for a job

27. Strommen Career & Internship Center munsonk@augsburg.edu 612-330-1167 http://cswl.pbworks.com/munsonk@augsburg.edu Networking at a glance Build a list of organizations that interest you. Develop a list of contacts within those organizations. Make your connections.

28. Strommen Career & Internship Center munsonk@augsburg.edu 612-330-1167 http://cswl.pbworks.com/munsonk@augsburg.edu Build Your List Tell everyone you know about your goals/plans Industry lists Big Book of Lists (SC&IC) Resources in SC&IC library Reference librarian in library Journals/papers related to field

29. Strommen Career & Internship Center munsonk@augsburg.edu 612-330-1167 http://cswl.pbworks.com/munsonk@augsburg.edu Dig for contacts Alumni Family and friends Professional organizations Faculty/staff Classmates and colleagues Coaches

30. Strommen Career & Internship Center munsonk@augsburg.edu 612-330-1167 http://cswl.pbworks.com/munsonk@augsburg.edu Make your connections Elevator Speech and your Brand  30 second “pitch” about you, your experience, and goals Focus on them  Ask good questions and listen  Begin thinking about how you can help them RIGHT AWAY Informational Interviews  Develop a list of questions you want to ask  Do your homework on the industry-know something about it! STAY CONNECTED!  Follow up and continued relationships

31. Strommen Career & Internship Center munsonk@augsburg.edu 612-330-1167 http://cswl.pbworks.com/munsonk@augsburg.edu Social Networking Linkedin  www.linkedin.com www.linkedin.com  complete a descriptive profile  search for connections for informational interview  get company information and connections Facebook  become a fan of company profiles  check the profile for news and information

32. Strommen Career & Internship Center munsonk@augsburg.edu 612-330-1167 http://cswl.pbworks.com/munsonk@augsburg.edu Questions