1. Copyright 2004 by Business Metamorphosis LLC Finding and Organizing Opportunities With BML’s Strategic Opportunity Cube Finding Opportunities in Information 1- Anthony Trippe, Idenfiying Haystacks from Space... a Patinformatics 1 tool

2. Copyright 2004 by Business Metamorphosis LLC Storing your Patents in a File Box is like keeping your Money in a Mattress

3. Copyright 2004 by Business Metamorphosis LLC Patents are assets of your business. l They protect the value of the R&D that you invested to generate them. l They establish your ownership rights to that Intellectual Property l They are the only proof you have that you OWN the ideas they describe l You can sell them, license them, trade them l $$$They are like money in the bank $$$$ But only if you can FIND them and more importantly FIND WHERE THEY FIT strategically

4. Copyright 2004 by Business Metamorphosis LLC How do YOU store your patents? l In file boxes l In a Database? –How is the database Organized? l Alphabetically? l By Patent Number l By Patent Class

5. Copyright 2004 by Business Metamorphosis LLC Do these methods help you find what you want to know ? l None of these methods tell you what your patent means or what its worth –When you (or someone else) wants to sell or license your patents –When someone else may be infringing –When your competitor is sneaking up on you. –When you need to innovate around a competitors patents

6. Copyright 2004 by Business Metamorphosis LLC The Opportunity Cube Technology Applications Markets Similar Content Choice of Perspectives

7. Copyright 2004 by Business Metamorphosis LLC The Cube Uncovers and Reveals Relationships Information Source Search Engine(s) Filtered Attributes Information Source

8. Copyright 2004 by Business Metamorphosis LLC History l The cube was developed at a Fortune 500 company to solve a problem in mapping >400 patents l It was used three times successfully within that company l The cube was modified and improved by BML l It has since been used to map patents at a different Fortune 500 company –They explored most of the conventional mapping methods first before trying the cube

9. Copyright 2004 by Business Metamorphosis LLC The Cube is a Quasi-Taxonomic Device It’s a classification tool l Kingdom –Phylum l Class -------->Root Level (Birds) –Order (x) ( perching birds ) Family (y) (thrushes ) Genius (z) (robin) Species Subspecies Perspectives Filters

10. Copyright 2004 by Business Metamorphosis LLC Perspective Sets Examples l Standard: –Technology, Application, Market l Content Licensing: –Media, Artist, Market l Drug Development –Structure, Drug, Market

11. Copyright 2004 by Business Metamorphosis LLC Using The Cube : Track Competitors Parallel Development

12. Copyright 2004 by Business Metamorphosis LLC SWOT : Weakness Johnny One-Note

13. Copyright 2004 by Business Metamorphosis LLC SWOT : Strength - Owning Rows

14. Copyright 2004 by Business Metamorphosis LLC SWOT: Licensing Opportunity 17 Patent Offering

15. Copyright 2004 by Business Metamorphosis LLC New Concepts from the Cube