2. $1001 If you have a perishable product, it would be wise to use a (Short / Long) channel of distribution -Back- -Back-

3. $2002 Producer to the Consumer is an example of what type of channel -Back--Back-

4. $3003 Target, Pizza Hut, and Abercrombie are examples of -Back--Back-

5. $4004 These middlemen assist in the sale and/or promotion of goods, but do not buy the goods from the producer -Back--Back-

6. $5005 The most expensive part of the distribution function is -Back- -Back-

7. $1006 A combination of the 4P’s make up this -Back--Back-

8. $2007 Marketing strategies and tactics must always be planned and implemented with the __________ in mind. -Back--Back-

9. $3008 Marketing always begins with this activity -Back--Back-

10. $4009 The phrase “Click it or ticket it” is an example of an ________being marketing -Back--Back-

11. $50010 This involves the specific actions for carrying out strategies -Back--Back-

12. $10011 Identify the marketing function illustrated in the following situation: Stephanie wants a new pair of jeans and sees a style she likes in a magazine advertisement. -Back--Back-

13. $20012 This function involves responding to consumer needs and wants through planned, personalized communications -Back--Back-

14. $30013 Identify the marketing function in the following situation: while shopping at the mall, Kevin is asked his opinion of different brands of cologne. -Back--Back-

15. $40014 The marketing function that is responsible for the movement and/or transfer of ownership of goods or services from the producer to the consumer is -Back--Back-

16. $50015 This marketing function is important because it affects how much profit a business will make -Back--Back-

17. $10016 Institutional style promotion is strictly designed to help sell the company’s Product or Image. -Back--Back-

18. $20017 Promotion is designed to Inform, Remind, and _________ -Back--Back-

19. $30018 SMS marketing is most likely to be successful when the ads are used with this device -Back--Back-

20. $40019 Promotional media are channels of -Back- -Back-

21. $50020 A commercial displaying Bounty Paper towels being used in a kitchen is an example of ______ promotion -Back--Back-

22. $20021 A business owned by two or more people who share the risk of loss and the chance for profit is known as a -Back- -Back-

23. $40022 This is the biggest disadvantage of operating as a corporation -Back- -Back-

24. $60023 A business can be ________ _________ if they contribute to public interests or maximize their profits -Back- -Back-

25. $80024 These people take goods in their raw state and make them useful to consumers -Back-

26. $100025 Owners of any business structure should protect an idea, product design, or slogan in the using these 3 things -Back- -Back-

27. $20026 Customers in cold climates who need warm clothes are an example of which segment -Back- -Back-

28. $40027 Businesses that identify customers on the basis of their personalities, interests, and activities are using ____________ segmentation. -Back- -Back-

29. $60028 The community college has decided to market its evening classes to women between the ages of 18-30 who are high school graduates. What type of segmentation is the college using? -Back- -Back-

30. $80029 Henry Ford used this marketing tactic because his Model T cars lacked options -Back- -Back-

31. $100030 REI decided they would be more successful if they aimed their products features towards satisfying a specific market need. This is referred to as a: -Back- -Back-

32. $20031 This declares ownership in a corporation -Back- -Back-

33. $40032 The best way to reduce the disagreements (e.g. Profits) that often occur when two people go into business together is to develop a(n) -Back- -Back-

34. $60033 Nike is the only company that has written permission to use a national football team’s logo on its sportswear. This is an example of -Back- -Back-

35. $80034 Tom is the owner of a sub shop associated with a national chain of sub sandwich restaurants. He established his business in a gas station. The sub shop is referred to as a -Back- -Back-

36. $100035 This business type accounts for 90% of the sales in the United States -Back- -Back-

37. $20036 Managers who make a return on the business investment are making this -Back- -Back-

38. $40037 If an employee miscounted a store’s inventory on the monthly report, this is considered this type of risk -Back- -Back-

39. $60038 If Maggiano's had a salmonella scare at their restaurant and people stopped going there, this would be considered this type of risk -Back-Maggiano's -Back-

40. $80039 Risks can never be__________ -Back- -Back-

41. $100040 Many investors are only concerned with the bottom line of a business, this financial statement is called -Back- -Back-

42. 41 Channels of Distribution Marketing Strategies Marketing Functions What’s Marketing 100 200 300 400 500 1 st RD Go to 2 nd RD Go to 2 nd RD Channel the Distribution Marketing is Everywhere FunctionJunction Promotion is key 100 200 300 400 500

43. 42 Channels of Distribution Marketing Strategies Marketing Functions What’s Marketing 100 200 300 400 500 2 nd RD Back RD 1 Back RD 1 GO to Final Jeopardy GO to Final Jeopardy Marketing is Everywhere Identify your Market Ownership: “It’s the way to go” Manage the Risk 200 400 600 800 1000

44. 43 Start

45. Final Jeopardy44 Final Jeopardy Wager Wager

46. 45 Part A: We said earlier Nike owns a exclusive licensing agreement to supply apparel to NFL teams, who previously held this agreement? Part B: What broadcast media company also owns an exclusive licensing agreement with the NFL Part A: We said earlier Nike owns a exclusive licensing agreement to supply apparel to NFL teams, who previously held this agreement? Part B: What broadcast media company also owns an exclusive licensing agreement with the NFL