1. PROMOTIONAL CAMPAIGN “EUROPE EDUCATES – 1000 COURSES FOR 1000 DRIVERS”

2. Eurobarometer 2008

3. Why this kind of a campaign? promote co-financed projects active role of the public raise positive perception

4. CAMPAIGN OP DETI / CF –transport –environment –energy Start –May 2010/safe draving center –annual communication event

5. CAMPAIGN Two phases –26.5. - 15.10.2010 –15.10.2010 - 31.03.2011 Questionnaire –7 questions/ randomly generated7 questions –hint or little help from insidehint representatives of MA

6. COMMUNICATION TOOLS web sites, web banners,banners, press releases (at the beginning, before the second, before phase), E-newsletter (more than 1500 e-mail recipients)newsletter electronic magazine of the Commission Representation EUekspresEUekspres Europe direct offices,Europe direct offices leaflets, radio broadcasts.

7. RESULTS www.euskladi.si

8. RESULTS Survey 343 participants/end of October, 100% awareness of the EU support for regional development, 100% positive effect on development in Slovenia, 66% could list one or more co-financed projects, information sources - the Internet, national newspapers and national TV and radio.

9. RESULTS Did you know that EU supports construction of transport infrastructure in Slovenia before your participation in the campaign?

10. HOW MANY? 2 IDEA PRESS RELEASES QUESTIONARE COORDINATION CONTENT/ PUBLICATIONS SURVEY/ ANALISYS BIG EVENT

11. HOW MUCH? 130.000

12. Eurobarometer 2010

14. THANK YOU FOR YOUR ATTENTION