2. Getting Started With the Campaign Builder: Understanding how to use the Campaign Builder to boost conversions Presented By: Francis Jones

3. The First Math Problems You Learned 1 + 1 = 2 2 – 1 = 1

4. The Next Math Problems You Learned 2 X 2 = 4 6 / 2 = 3

5. The Next Math Problem You Learned a + b = c Holy cow… Those aren’t numbers

6. The Next Math Problem You Learned a 2 + b 2 = c 2

7. The Ultimate Math Equation x = 2a -b ± b 2 – 4ac

8. The Basic Campaign

9. The Ultimate Math Equation x = 2a -b ± b 2 – 4ac

10. The First Math Problems You Learned 1 + 1 = 2 2 – 1 = 1

11. The Basic Campaign Goal Sequence

12. The Basic Campaign Goal Sequence Goal

13. Sign up for Newsletter Register for an Event Attend an Event Request Information Download A File Purchase Online Request A Meeting Attend A Meeting Call Other I want them to…

14. The Doctrine of… Then What?

15. The Basic Campaign Goal Sequence

16. Start a new process Start a timer Send an email Apply a tag Create a task Apply a note Create an opportunity Here’s What! Send HTTP Post

17. How do we know they did it?

18. Then What? Lather, Rinse, Repeat!