1. Chain Reaction Dylan Frank - 201102689 Jenna Jeffrey - 201001350 Dylan Scammell - 20110365 Hilary Muth - 201003674

2. Sales  $5,873,426 Number of Units Sold  $16, 070 Costs of Goods Sold  $3,095,623 Profits  $489,025 Shareholder Value  $8.58 Earnings Per Share  $.489

3. Horizontal Analysis of Income Statement Gross Margin  Decreased by 22% from 2012. Total Expenses  Increased by 38% from 2012 Total Other Income  Increased by 16% from 2012 Net Income  Decreased by 66% from 2012

4. Price - Our price increased by 8.33% from 600 per bike to 650 - Firm 1 bikes are priced at $500, which is the next highest competing price - Industry average is $507 Place - Chain Reaction’s high-end quality bikes are placed in Sports Stores and Bike Shops Promotion

5. Overview of Firm Sales Performance Why?