1. Second LAC Strategy Update LAC GSE | Open Webinar | February 2016

2. | 2 Implementation Plan Communication Plan LAC Study on the DNS marketplace in LAC 1 23 Agenda High-level briefing Technical specification guide to become an ICANN accredited registrar 45 Q&A

3. Implementation Plan

4. | 4 Prioritization

5. Communication Plan (Project 2.2.9)

6. | 6 Introduction The general objective of the Communication Plan for the region is to optimize the management and information flow from ICANN to LAC actors in order to:  Increase awareness of what ICANN is and does;  Engage more stakeholders from LAC in our ecosystem;  Improve the perception of ICANN as a truly global organization. During 2016, the previous objective will particularly focus on 3 topics:  IANA Stewardship Transition developments  Regional Strategy progresses  Engaging the community in ICANN’s policy development process

7. ICANN LAC SWOT

8. | 8 ICANN LAC SWOT Strengths 1 2 Opportunities 3 Weaknesses Difficult environment for newcomers and non-English speakers Journalists/general public have low level of knowledge of DNS & ICANN work 4 Threats ICANN community is diverse and have presence in various LAC countries Positive synergies with other Internet organizations in LAC (presence in Casa de Internet) Regional community is engaged through LAC Strategy Validation of the MSM by success of the transition New meeting strategy allows ICANN meetings to be held in smaller countries in the LAC region, thus expanding regional reach. Extended, increased & multilingual visibility of our work in the region facilitates global reach & input in MSM Perception of an unbalanced MSM model Legitimacy is weakened because of low participation from other regions in ICANN processes

9. Objectives / LAC Strategy indicators

10. | 10  Educate the LAC public on what ICANN is and does.  Outline the benefits of the Multistakeholder Model in Internet governance  Inform the LAC public about ICANN’s relation to, and position on global Internet policies.  Promote the importance of regional participation in ICANN processes.  Engage with the regional community through the regional strategy.  Discuss ICANN using language accessible to all our audiences and in the languages of the region.  Increase global visibility of LAC activities and milestones to improve the perception of ICANN as a global organization. LAC Communications objectives

11. | 11  Number of Page views/users for icannlac.org  Subscribers/engagement rate for regional newsletter  Number of material developed to promote the LAC DNS Industry  Number of materials for economic stakeholders in the region.  Number of translated and published documents  Number of regional blogs posts 2016-2020 LAC Strategy Comms Indicators

12. Communications strategy

13. | 13  Become a Social Media advocate for our regional SM posts (FB and Twitter handles)  Support our media relations efforts when ICANN is organizing an event in your country  Help maintain the LAC community website up to date (icannlac.org) + increase its visibility  Share our monthly regional newsletters with your networks + invite people to subscribe  Contribute with blog posts about relevant regional events, activities of the LAC Strategy, other LAC milestones  Assist us in distributing new content through your networks (infographics, videos, brochures, etc.)  Become a liaison between ICANN and your AC/SO! Community strategy: we need you!

14. Activities overview

15. | 15  Media releases, Announcements  Blog posts  Interviews, Articles (contributions)  Videos  Infographics, Brochures/flyers  Newsletters  Podcasts  Presentations  Social media  icannlac.org  Year in Review report External Content Sources:  News and editorial coverage  Collaboration with Internet tech. orgs  Social media engagement ICANN LAC Content overview

16. | 16  Global stories: Public comments, Policies, Transition, GDD, Top story.  Regional stories: LAC news, regional strategy update, community section, news highlights, upcoming events  Sent in a monthly basis in Spanish, English, Portuguese and French simultaneously  2016 Publications dates: LAC newsletter overview 11 January 15 February 14 March 11 April 16 May 13 June 11 July 15 August 12 September 10 October 14 November 12 December

17. Study on the DNS marketplace in LAC (Project 4.1.1)

18. | 18 Study on the DNS marketplace in LAC A glance on LACTLD study Source: The Commercial Development of ccTLD Registries in the LAC Region, DUERMOVO/LACTLD 2.7% of all domain names under LACTLD country codes Internet penetration: from 5% in 2000 to 43% in 2013 Domain penetration (names per 100 Internet users) LAC: 14 (average) Netherlands: 355 Switzerland: 272 Germany: 235 United Kingdom: 184

19. | 19 Domain Name Value Chain

20. | 20 2 RAA 2009: 3 RAA 2013: 5 Total: 8 Africa Europe 4 RAA 2009: 187 RAA 2013: 591 Total: 778 North America 1 1 RAA2009: 7 RAA 2013: 10 Total: 17 Latin America/ Caribbean Islands RAA 2009: 45 RAA 2013: 119 Total: 164 Registrars Asia/Australia/ Pacific Islands RAA 2009: 40 RAA 2013: 152 Total: 192

21. | 21 Domain Name Value Chain Breakdown of domain name registrations; Type of contents; Growth rates; Local markets; Uptake factors; Premium domain names; Deep case studies in 13 countries; Business models. Breakdown of domain name registrations; Type of contents; Growth rates; Local markets; Uptake factors; Premium domain names; Deep case studies in 13 countries; Business models.

22. | 22 Domain Name Value Chain Look at the broader ecosystem of the Internet infrastructure and online services and describe the impact of such elements on the overall evolution of the domain name industry, including comparisons with more developed regions.

23. | 23 Study on the DNS marketplace in LAC RFP launched in September 2015 Goal: identify and define the strengths and weaknesses in the industry ecosystem within the region, and develop recommendations on how to advance the industry and bring it closer to the opportunities available. Consortium hired: Oxford Information Labs (OXIL); LACTLD; EURid; InterConnect Chronogram: January: Start; July: Draft report; September: Final report LAC Strategy Working group (Project 4.1.1): oversee execution; implement recommendations

24. | 24 Study on the DNS marketplace in LAC Ongoing research activities Data collection Online survey to Registries launched (3 weeks) Upcoming survey to Registrars (early March) Interviews with other ecosystem players (early March) Data analysis Host location analysis Lookup at 150 million domains from zone files Economic, Social and Political analysis Effects in domain name penetration

25. High-level briefing (Project 1.2.1)

26. | 26 High –Level briefing Objective.- Get regional Governments engaged in the discussions on the future of IANA Stewardship Transition and Accountability implementation. High – level briefing Draft letters for Governments (GAC members and non members) First letter should an First letter should be an update about transition Second and other letter inviting to participate (clear vision of implementation) Working Group Tracy Hackshaw (leader) Olga Cavalli Activity Create a map of Government representatives from the LAC region (GAP – Outreach)

27. Technical specification guide to become an ICANN accredited registrar (Project 3.1.1)

28. | 28 Technical specification guide Objective.- Support operational development of registries and registrars from the Region Project Technical specification guide to become an ICANN accredited registrar Working Group Anthony Harris Activity Internal Call with GDD to talk about any legal aspects.

29. | 29 Emails: Alexandra.dans@icann.org daniel.fink@icann.org rodrigo.saucedo@icann.org Thank You