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Published byArlene Walters Modified over 9 years ago
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Malicious Yahoo! Xtra email attack: minimising customer impact
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Short term Dedicated internal comms team managing issue Helping customers help themselves – balancing act – timely, relevant & targeted information – managing consistent internal & external comms across multiple channels – media & social media
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Long term – better prepared Telecom - reviewed learnings to enhance internal processes and customer comms Customers – good email security practices – educating customers – email attacks are a fact of life – how to protect yourself
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