1. Build Your Brand as an Emerging Leader Jo Miller, CEO, Women’s Leadership Coaching, Inc.

2. Copyright 2015, Women’s Leadership Coaching, Inc. Welcome Melanie Kharrazi Career Services Coaching & Consulting Ed Wells Partnership

3. Copyright 2015, Women’s Leadership Coaching, Inc. Jo Miller Founding Editor of BeLeaderly.com and CEO of Women’s Leadership Coaching, Inc. Helps emerging women leaders create a roadmap for their career advancement. Has traveled widely in Europe, Asia Pacific, and the Middle East to deliver keynotes and teach workshops for conferences, professional associations, and corporate employee initiatives. A leading authority on leadership, Jo delivers more than 60 speaking presentations annually to audiences of up to 1,200.

4. Copyright 2015, Women’s Leadership Coaching, Inc. I HAVE SOME UNIQUE KOALAFICATIONS

5. Copyright 2015, Women’s Leadership Coaching, Inc. Are you the best kept secret in your organization?

6. “Be famous for something! Know what is your claim to fame.” - G ENERAL M ANAGER, S OFTWARE I NDUSTRY

7. Copyright 2015, Women’s Leadership Coaching, Inc. Build Your Brand as an Emerging Leader 1.Your ideal career niche 2.Your leadership brand 3.Making your value visible

8. Your ideal career niche

9. Copyright 2015, Women’s Leadership Coaching, Inc. 3 essential elements for a great leadership brand

10. Copyright 2015, Women’s Leadership Coaching, Inc. Your ideal career niche What are you passionate about? What does your company/ industry need and value? What are your skills and talents?

11. Copyright 2015, Women’s Leadership Coaching, Inc. Exercise What is your ideal career niche?

12. Copyright 2015, Women’s Leadership Coaching, Inc. Your ideal career niche What are you passionate about? What does your company/ industry need and value? What are your skills and talents?

13. Your leadership brand

14. “Be authentic about your own leadership style. Don’t try to change it. Own it. Communicate it. Put a value on it. Put a brand on it.” D R. R OHINI A NAND, SVP, G LOBAL C HIEF D IVERSITY O FFICER, S ODEXO

15. “I'd like to believe that I'm known as one who identifies, nurtures, and catalyzes talent, that gets things done with both courage and compassion.” C LAIRE B ABINEAUX -F ONTENOT, SVP & C HIEF T AX O FFICER, W AL -M ART

16. Copyright 2015, Women’s Leadership Coaching, Inc. Analyst The change agent

17. “Make your brand scalable.” K RISTA T HOMAS, VP M ARKETING, T HE R UBICON P ROJECT

18. Copyright 2015, Women’s Leadership Coaching, Inc. Ask yourself Where do I want to be in 2 years? In 5 years? What brand do I need to become known for now, in order to get there?

19. Copyright 2015, Women’s Leadership Coaching, Inc. Your brand must evolve as you develop your career Entry-level brands Valuable contributor. Team-player. Specialist. Go-to person. Mid-level brands Strategist. Innovator. Subject matter expert. Change agent. People motivator. Project leader. Builds things that work. Turnaround architect. Intrapreneur. Senior-level brands Visionary. Thought leader. Leader who develops leaders. Charismatic leader. Rainmaker. Quiet Leader. Delivers results.

20. Copyright 2015, Women’s Leadership Coaching, Inc. Exercise What is your personal brand statement?

21. “When I'm in the throes of a difficult decision, I often go back to that (brand) statement, and test my reaction to the situation by the statement. Does my reaction measure up to who it is that I represent myself to be? There have been moments in which I was going to pursue a course that was not particularly courageous but was expedient; and I realized that that was not what I stand for. I regrouped and refocused and proceeded in a way that was more courageous.” Claire Babineaux-Fontenot, SVP & Chief Tax Officer, Wal-Mart

22. Copyright 2015, Women’s Leadership Coaching, Inc. Exercise What will you do to communicate your brand to others?

23. Copyright 2015, Women’s Leadership Coaching, Inc. This presentation is available at BeLeaderly.com/boeing

24. Make your value visible

25. Results = Reward + Recognition + Visibility

26. Copyright 2015, Women’s Leadership Coaching, Inc. 1.Work less 2.Work hard on the right projects 5% 3 steps for making your brand visible

27. People who have outstanding careers get there with a reputation for delivering results.

28. “Make something great happen. No one tells you to do it, but they appreciate the results.” N INA B HATTI, F OUNDER AND CEO, K OKKO, I NC.

29. Copyright 2015, Women’s Leadership Coaching, Inc. Criteria for a career-defining contribution Showcase your brand Demonstrate your ability to deliver results

30. Copyright 2015, Women’s Leadership Coaching, Inc. Exercise Identify possible career-defining contributions

31. Copyright 2015, Women’s Leadership Coaching, Inc. 1. Work less 2. Work hard on the right projects 3. Promote your accomplishments 5% 3 steps for making your brand visible

32. Copyright 2015, Women’s Leadership Coaching, Inc. Build Your Brand as an Emerging Leader 1.Your ideal career niche 2.Your leadership brand 3.Making your value visible

33. “There is nothing untoward about being honest about what you do well. Your company cannot fully appreciate how to leverage you as a resource if the company does not have visibility into what your unique talents are. So, don't deny that of your company. Get out there. Make sure that people see you. Make certain that they know what you do well. And while you're doing that, make sure that you're lifting some other people up as you climb.”