1. BizSmart Lunch & Learn Webinar Launching A Minimum Viable Product Speaker: Paul Rhodes, Green Gorilla Apps Date: Tuesday 23rd February Time: 12.30pm With the growing pace and changes in the business environment, we are all surrounded by the development of new technologies, demands from customers and changing in economic conditions – businesses are facing new challenges in how to enter the market and create competitive advantages. This Weeks webinar Paul Rhodes from Green Gorilla Apps will be looking at the Minimum Viable Principles and how that has helped his business develop and grow. Some of the points Paul will cover are - where to start, common challenges, the number 1 problem, definition, design, build, measure, learn with examples and Key Lessons.

2. Launching A Minimum Viable Product! Paul Rhodes, 23rd February 2016

3. Steve Blank “A startup is a temporary organization designed to search for a repeatable and scalable business model.” “The only way to win is to learn faster than everyone else” “A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.” ERIC RIES

4. Who are you? Paul Rhodes, MD of Green Gorilla Apps Team of 5 Software development company Web & Mobile Applications Our passion is helping entrepreneurs build and launch products

5. Last Time... We looked at The Business Model Canvas How to identify strategic opportunities Kevin Brent explained the Value creation and the Value Proposition This webinar aims to explore how to test your assumptions

6. The Business Model Canvas

7. The Business Model Canvas

8. The Business Model Canvas

9. Questions What is lean? What is customer development? What is a minimum viable product? Is it relevant to me? How do you get started? How would knowledge of this process benefit my business?

10. Where are you today? Do you have a new idea? Do you have an existing service based business? Are you looking to streamline existing inefficient processes? Launch a new product? At GGA: “Startup” applies to organisations, ideas and strategic goals

11. CONCEPTS Lean Customer Development MVP

12. LEAN ORIGINS - THE LEAN STARTUP lean means creating more value for customers with fewer resources. A lean organization understands customer value and focuses its key processes to continuously increase it. The ultimate goal is to provide perfect value to the customer through a perfect value creation process that has zero waste.

14. Killer Question

15. What a MVP IS NOT! Most Valuable Player Most Valuable Primate Model View Presenter Magellan Voyage Project Mitral Valve Prolapse

16. What IS A MVP? The Minimum Viable Product (MVP) is a key lean startup concept popularized by Eric Ries. The basic idea is to maximize validated learning for the least amount of effort. After all, why waste effort building out a product without first testing if it's worth it.

17. The KEY PRINCIPLES 1.Entrepreneurs are Everywhere 2.Entrepreneurship is Management 3.Validated Learning 4.Innovation Accounting 5.Build-Measure-Learn

18. THE GOAL - Product Market fit

19. 1.Understand Customer’s Problems 2.Define MVP 3.Launch 4.Build-Measure-Learn - Iterate 5.Product / Market Fit 6.Scale

22. The FEEDBACK LOOP A core component of Lean Startup methodology is the build-measure-learn feedback loop. The first step is figuring out the problem that needs to be solved and then developing a minimum viable product (MVP) to begin the process of learning as quickly as possible.

23. types of MVP 1.Explainer Video 2.Landing Page 3.Concierge MVP 4.Piecemeal MVP 5.Single Featured MVP 6.Multi Featured MVP

24. TOOLS & INSPIRATION

25. LESSONS Don’t build what you think Don’t write new features down Don’t ask leading questions Think big, then small Don’t build a Cathedral Talk to your customers

26. Summary Simple tried and tested process from the trenches Scientific approach to reduce unknowns It’s all about Speed! Easy to understand and implement Build - Measure - Learn Pivot! Build half a product, not a half-arsed product!!!!!

27. FINAL THOUGHTS FACT: Products fail, Startups fail Learn your lessons Eliminate waste Build what your customers need

28. Questions What is lean? What is customer development? What is a minimum viable product? Is it relevant to me? How do you get started? How would knowledge of this process benefit my business?

29. Any Questions? Thank you! Paul Rhodes Green Gorilla Apps www.ggapps.co.uk @paulrhodesuk

30. BizSmart – Where Smart people go to surround themselves with other Smart people, to gain business success. www.biz-smart.co.uk