1. LinkedIn use a progress bar to encourage users to complete their online profile 1

2. The most obvious/prolific example is customer loyalty schemes (points, tiers, titles) 2

3. 3 Evernote allows users to scroll through different use- cases until they find one that suits???

4. Snapchat embrace the ‘learn by doing’ approach, guiding the user through the main functions during their first use of the app. 4

5. The optional tutorial on the Vine app doesn’t only appear during the first use 5

6. LinkedIn use scaffolding to prompt users to add to their online profile during every session, because a fully completed profile enhances overall site function and user experience 6