1. 1 Learning Target I will be able to identify several examples of advertising techniques being used in the media (that affect health).

2. 2 Opening Activity Write down your favorite commercial you ever saw... Just walk me through it, explain what happens and why you like it. If you do not have a favorite write about one that comes to mind first, or one you think is funny, etc... just be ready to say why you chose it.

4. WarrantyConsumerConsumable DurableQuackeryAdvertising  A _______ buys products or services for personal use.  A _______ is an offer to repair or replace the product if there is a problem.  Some products are ______, meaning they need to be purchased again and again.  Some products are ______, meaning they are meant to last for a number of years before they wear out.  ______ is the public promotion of a product or service.  People who sell useless medical treatments or products are engaged in Health fraud, or ___________.

13. http://www.youtube.com/watch?v=iYhCn0jf46U

15. Quackery https://www.youtube.com/watch?v=PJaxd1BQr9g https://www.youtube.com/watch?v=eSpTIQr-als 15

16. Exit Slip Create your own ad for a health related product. Draw it State what health benefits the product has Make up a logo using an advertising technique 16

17. https://www.youtube.com/watch?v=aMUOBBuPyXQ https://www.youtube.com/watch?v=aUUGq-KwAD0 17