1. Today I am: Looking at Social Media from a “big picture” view So that I can: Demonstrate a greater understanding of how social media works I will know that I’m successful when: I see the full power of a Social Media as marketing strategy http://www.youtube.com/watch?v=MpIOClX1jPE Social Media in Plain English

2. Social Media marketing plan Company Web Site Social Media – part of the Overall Company Marketing Strategy

3. Social Media replicates and enhances what traditional and most sought after form of marketing? Answer: “Word of Mouth” Word of Mouth can be: Positive Negative Social Media must be actively managed to ensure a positive effect on your brand.

4. What content is the most engaging?

5. Building a Community via Social Media How? # # # # # ! ! ! Hash tags build community using a connecting element Create and brand hash tags thoughtfully Interesting Hashtag marketing facts: Twitter Tweets with hashtags get two times more engagement that tweets without When you use more that two hashtags, engagement goes down 17% Instagram Interactions are highest with 11+ hashtags! Facebook Posts without a hashtag work better

6. Social Media – engagement is the key! How? “Action Gating” Have consumer take an action to get something Offer prizes that align with your brand Provide recognition

7. Building a personal brand Your social media account Build and protect your brand Never use swear words or speak negatively about others Always assume a future boss/client will see Social media is your reputation

8. Case Study: Audi A3 – The art of the heist http://www.youtube.com/watch?v=z5w2CNB9clw&playnext=1&list=PLC7185B9CA696DA63&feature=results_video Benefits of Social Media: In the end, advertising is about two questions: Who needs to know? How are they going to find out? Traditional advertising can be very effective, BUT... Social Media can produce much more!