1. Clue in on Color Journal: What is your favorite color? Why? What attitudes/feelings do you get from that color?

2. Blue Cool Color Moves away from you Suggests respect, responsibility, authority Needs a relief color Tranquilizing Elongate time Favorite color Poor color around food

3. Red Hot, exciting, stimulating Highly emotional Raises blood pressure, pulse and heart rate Cellular reaction in heart and lungs Stimulate appetite Pay more Lose track of time Separate gender responses

4. Yellow Requires the most visual processing Cheerful, warm, inviting Stimulate memory “Value for Money” Loss of minor muscle control in elderly Loose your temper quicker Baby’s cry more

5. Green Peaceful, relaxation, serenity Easiest for the eye to see Fastest adjustment time High socio-economic status Natural Cool color closest to warm

6. Black Mysterious Positive and negative effects Dignity, solemnity, formality Mourning, sorrow, depression Power, strong authority when combined with white Limited positive response in décor Reinforces the color it touches, powerful accent

7. White Delicate, refined Symbol of purity, chastity, cleanliness All white feels empty or forced Soften edges between colors Encourages precision Clarity, openness and brightness

8. Gray/Grey Work longer Creativity More artistic Chameleon Needs accent colors Strong prejudice against grey

9. Brown Homelike, masculine Warmth, snug, secure Universal Solidity Listener Positive food associations Less intensive behavioral response Needs natural associations and less yellow for a positive response.

10. Violet Stronger versions are called purple Uncertainty Royalty, dignity Women generally accept universally Tire of the fastest Seen as artistic and expressive

11. Pink Sweet Can be calming Intensifies when applied Feminine Good accent clothing color, not as well used overall in clothing

12. Orange Declassifying Informality Stimulating Inexpensive Good around fast food Shares some qualities of red, slightly reduced

13. Color Association Review Blue - Cool Color Yellow - Warmth Orange - informalality Pink – femininty Black – mysterious, power, mourning White – purity, cleanliness Red – confidence, stimulating, cost more Gray – creativity, needs accent colors Violet – royalty, tire of easily Brown – warmth, snug, secure Green – coolness, relaxing