1. PERSUASIVE TECHNIQUES IN THE MEDIA

2. NAME CALLING/INNUENDO Creates a negative attitude Hints/implies towards a side Loaded, emotional, slanted language Examples: “Don’t follow candidate B. His idea of government is insane.” Commercial Example

3. GLITTERING GENERALITIES/CARD STACKING Tells only part of the truth Generalizes from a shred of evidence Example: “Pure, fresh, mountain spring water. Bottled especially for you in Utah from only our purest mountain springs.” Commercial Example

4. BANDWAGON Desire to join a large group satisfied with the idea. Makes you feel left out if you don’t join the group Example: 99% of dentists recommend Scope mouthwash. Commercial Example

5. TESTIMONIALS Famous person, expert, or person who uses the product recommends it. Examples: Drink Gatorade to be like Mike. Proactive commercials Commercial Example

6. PRESTIGE, SNOB APPEAL, PLAIN FOLKS Spokesperson appeals to the audience b/c they want to copy them or his/her lifestyle Examples: Choosy moms choose Jif “We work for the working man.” Snob Appeal Plain Folks

7. APPEAL TO THE EMOTIONS Connecting with emotions Fear Love Pity Peace Family justice

8. THREE TYPES OF MEDIA Written Newspapers, magazines, books, blogs Visual-see it Television, video, Web-based materials, print ads Auditory-hear it Music, radio shows, podcasts

9. HOW DO I ANALYZE AN AD? Authorship: Who made the message? Format: effects of color, sound, emphasis on certain words Audience: who is meant to receive this message? Content: What are underlying assumptions? Purpose: to persuade, entertain, inform, sell, or a combo?