1. Lapsed Donors & Year-end Strategies

2. LYBUNTS-Last Year But Unfortunately Not This Year SYBUNTS- Some year but unfortunately not this year LYBUNT/SYBUNT- What’s the Difference

3. Generate and Segment your list Board members  Are there any uncommitted?  Do any have unpaid pledges from current year campaigns and/or events?

4. Generate and Segment your list Top Donors-  Determine if there are any people that would warrant a face-to-face visit.

5. Generate and Segment your list Top Donors-  Determine if there are any people that would consider giving a challenge gift.

6. Event Attendees- Who Gave Who did not (a person who did not give beyond the cost of the of attendance or attended as part of a company/individual sponsored table Generate and Segment your list

7.  Envelopes  Letter on letterhead stationery. If possible, use paper the size of personal stationery: 7 by 10 inches.  Enclosure (Optional)  Pledge or other response card  Reply envelope, decide whether your organization or the reader will pay for postage Order Supplies

8. Web Site: What does it look like? Is it current? Is it user friendly? Does the fundraising message match the message in the letter? Does it have a donate now button? Add the Donate Now Button to your emails during the campaign

9. Bring focus to your theme Make the message about the kids Identify your year-end message

10. Donors primed and ready Likely to increase the response rate Send a Warm-up Letter, Postcard or e-mail

11. Solicitation letters tweaked for the audience Follow up letter Thank you letter Write your letters

12. Consider the size of your paper. Choose your format and your font carefully Start with a personal hello Tips on letter writing

13. Begin the letter with thank you Emphasize the positive Clear call to action Tips on letter writing

14. A specific amount of your request A donation process that makes it easy to give Thank the readers for being willing to help Sign each letter Add a P.S.! can be an effective place to rephrase your donation request or perhaps invite readers to consider donating a lesser amount

15. Send the letter Follow-up with a phone call Send thank-you note Make a thank you call Send a follow-up letter to donors who have not responded Repeat

16. December 30 – 31 Strategy Different media reinforces your message Maximize online giving Gift is received before the end of the year. Donor habits may be changing

17. January 2 - 15 Strategy Your first step in 2012 stewardship Send year-end statements to all donors who gave in 2011

18. Q and A

19. Resources BGCA.NET Click on FUNDRAISING Click on theFUNDRAI$INGbank Go to The Vault Go to Year-end Fundraising

20. Thank you!!!