1. 1 EERE Communications EERE Web Coordinators Meeting 02/18/2016

2. 2 Web Coordinators Meeting Around the room – Carolyn, Alex Usability study findings – Theresa von Kuegelgen Newsletter template requirements – Elizabeth Spencer Application template vs. energy.gov template – Adrienne Elmore Analytics tip – Linda McConnell Updates from Carolyn: o Promoting energy efficiency campaigns with Allison and the Energy Saver team o Planning for Section 508 training o Google Webmaster Tools next steps o Web Council meeting takeaways Agenda

3. 3 Web Coordinators Meeting Around the room – Carolyn, Alex Usability study findings – Theresa von Kuegelgen Newsletter template requirements – Elizabeth Spencer Application template vs. energy.gov template – Adrienne Elmore Analytics tip – Linda McConnell Updates from Carolyn: o Promoting energy efficiency campaigns with Allison and the Energy Saver team o Planning for Section 508 training o Google Webmaster Tools next steps o Web Council meeting takeaways Agenda

4. 4 Usability Study Recruited 7 participants from a list of potential ones, representative of the website audience Conducted moderated and remote usability testing (GoToMeeting) from Jan. 20 – Feb. 3, 2016 Tested participants with eight tasks relevant to the new redesign

5. 5 Usability Study Findings Global Concerns Using top navigation to find technology information specific to an audience and thinking the top navigation is part of a specific website Difficulty finding and confusion about contact information Difficulty navigating back to a specific website Using breadcrumbs

6. 6 Web Coordinators Meeting Around the room – Carolyn, Alex Usability study findings – Theresa von Kuegelgen Newsletter template requirements – Elizabeth Spencer Application template vs. energy.gov template – Adrienne Elmore Analytics Tip – Linda McConnell Updates from Carolyn: o Promoting energy efficiency campaigns with Allison and the Energy Saver team o Planning for Section 508 training o Google Webmaster Tools next steps o Web Council meeting takeaways Agenda

7. 7 Newsletter Template Requirements We recently updated Communication Standards to explain what you can do with the EERE template. You can find the updated standards here: energy.gov/eere/communicationstandards/electronic-newsletter- requirements-and-best-practices Here’s what our template looks like…

8. 8 Newsletter Template Requirements

9. 9 You DO NOT need to go to the Web Governance Team to change: The gray banner The body section. This means you can do things like: Replace the gray banner with a photo banner (although this isn’t recommended) Put images in the body section Add columns Add callout boxes. You DO need to go to the Web Governance Team to change: The DOE/EERE header The font styles and colors The background colors The footer.

10. 10 Web Coordinators Meeting Around the room – Carolyn, Alex Usability study findings – Theresa von Kuegelgen Newsletter template requirements – Elizabeth Spencer Application template vs. energy.gov template – Adrienne Elmore Analytics tip – Linda McConnell Updates from Carolyn: o Promoting energy efficiency campaigns with Allison and the Energy Saver team o Planning for Section 508 training o Google Webmaster Tools next steps o Web Council meeting takeaways Agenda

11. 11 Application Template vs. energy.gov Template https://www4.eere.energy.gov/femp/requirements/ 1 2 3 4

12. 12 Application Template vs. energy.gov Template 1.Header colors Green is different, but in the family of EERE colors Gray banner in header is also approved Gray banner in header 2.Banner – EERE identifier, not energy.gov 3.Breadcrumbs – optional 4.Footer {{Sitename}} is a resource of the Department of Energy's {{Office}} Office. Contact UsContact Us | {{Office name}} | Office of Energy Efficiency & Renewable Energy{{Office name}}Office of Energy Efficiency & Renewable Energy

13. 13 Application Template vs. energy.gov Template Flexible elements Search box "Login/Logout" and "Register" (administrative) links Horizontal navigation Left navigation Application Template Style Guide, including heading styles and color palette http://nrel.github.io/eere-app-template/style-guide.html

14. 14 Web Coordinators Meeting Around the room – Carolyn, Alex Usability study findings – Theresa von Kuegelgen Newsletter template requirements – Elizabeth Spencer Application template vs. energy.gov template – Adrienne Elmore Analytics tip – Linda McConnell Updates from Carolyn: o Promoting energy efficiency campaigns with Allison and the Energy Saver team o Planning for Section 508 training o Google Webmaster Tools next steps o Web Council meeting takeaways Agenda

15. 15 Analytics Tip: Unique Page Views vs. Page Views Any time a page is loaded by a user’s browser, the number of page views for that page is incremented. Unique Page Views Eliminates multiple views of the same page during a session. Page Views All views are of the same page during a session are counted. Example: In the above example, Google Analytics would count the following for the EERE Home Page: Page Views: 3 Unique Page Views: 1

16. 16 Analytics Tip: Unique Page Views vs. Page Views When to use Unique Page Views For finding how many times a page was visited Page Views For calculating the exit rate for a group of pages exits = 100 * exits/page views

17. 17 Web Coordinators Meeting Around the room – Carolyn, Alex Usability study findings – Theresa von Kuegelgen Newsletter template requirements – Elizabeth Spencer Application template vs. energy.gov template – Adrienne Elmore Analytics tip – Linda McConnell Updates from Carolyn: o Promoting energy efficiency campaigns with Allison and the Energy Saver team o Planning for Section 508 training o Google Webmaster Tools next steps o Web Council meeting takeaways Agenda

18. 18 Next meeting: March 17, 1:00-2:00 EST 11:00-12:00 MST Golden: X300 & HQ: 5E-069