1. Set Induction - Write down who the target market would be for the following cereals.

2. Smacks

3. Rice Single Grain

4. Lucky Charms

5. Trix

6. Cheerios

7. Kashi

8. Where are the differences?

9. Unit 5 Foreign Language Collaboration

10. Objectives  Discuss the nature, scope, and importance of branding in product planning  Identify the various branding elements  List three different types of brands  Explain how branding strategies are used to meet sales and company goals

11. Name  An effective brand name should be easily pronounced, distinctive and recognizable.  Make sure the meaning of the name is universal or appropriate.

12. Packaging Things to Consider 1. Color Scheme 2. Name 3. Safety 4. Material 5. Durability 6. Information

13. Promotion How are you going to sell your item?  Placement?  Advertisement? Print Media? TV? Internet?

14. What to Accomplish Today  Develop how you will package the item  Develop your strategy of how you will promote the item  Begin developing prototype for those that this applies (If this is not feasible design the product via computer for what it will look like)

15. Questions?