2. Analytic Hierarchy Process

3. Do your decision conferences turn out like this?

4. or does this happen? DO YOUR RECOMMENDATIONS TURN OUT LIKE THIS?

7. The Analytic Hierarchy Process (AHP) is a mathematical theory for measurement and decision making that was developed by Dr. Thomas L. Saaty during the mid-1970's when he was teaching at the Wharton Business School of the University of Pennsylvania. Applications of the Analytic Hierarchy Process can be classified into two major categories: (1) Choice -- the evaluation or prioritization of alternative courses of action, and (2) Forecasting -- the evaluation of alternative future outcomes. “AHP” Analytic Hierarchy Process A Structured Judgmental Forecasting Method

9. AHP Steps to a Decision/Forecast

10. Setting the Framework: Goals, Criteria, & Alternatives

11. Linear Hierarchy component, cluster (Level) element A loop indicates that each element depends only on itself. Goal Subcriteria Criteria Alternatives

12. Loop in a component indicates inner dependence of the elements in that component with respect to a common property. Arc from component C 4 to C 2 indicates the outer dependence of the elements in C 2 on the elements in C 4 with respect to a common property. C4C4 C1C1 C2C2 C3C3 Feedback Feedback Network with components having Inner and Outer Dependence among Their Elements

13. Sample Hierarchy/Network Structures for Modeling

15. Consider a Simple Hierarchy Example

19. Six Types of Scales 1.Nominal 2.Positional 3.Ordinal 4.Arbitrary 5.Relative or Ratio 6.Absolute

20. Nominal Scale Nominal scales are primarily intended for identification or coding purposes. For example, a list of employee numbers or social security numbers.

21. Positional Scale Positional scales are a refinement of the nominal scale whereby it provides locational or positional information without necessarily implying ordering. Examples include: home addresses, geographic positions (latitude or longitude), altitude, musical scale.

22. Ordinal Scale Ordinal scales are a way of classifying (for example: hot, warm, tepid, cool, cold) and imply a magnitude of measurement.

23. Arbitrary Scale Arbitrary scales are a way of classifying responses (for example: 1, 2, 3, 4, 5 -- which is known as unipolar or a bipolar version, for example: -3, -2, -1, 0, 1, 2, 3) and imply a degree of strength. It can also take the form of a survey response, where say, strongly agree (=5), agree (=4), etc.

24. Relative or Ratio Scale Relative or ratio scales have uniform interval but with no absolute zero. The zero point is arbitrary (say, distance from the office or home). The Saaty pairwise rankings is a form of this scale.

25. Absolute Scale Absolute scales has uniform intervals and an absolute zero. (For example, money in a bank account.) This can be used in the AHP model.

26. Absolute Scale

27. Relative Scale

28. Pairwise Comparisons Size Apple AApple BApple C Size Comparison Apple A Apple B Apple C Apple A 1 2 66/10 A Apple B 1/2 1 33/10 B Apple C 1/6 1/3 11/10 C When the judgments are consistent, as they are here, any normalized column gives the priorities. Also, the judgments can be obtained by forming the appropriate ratios from the priority vector. That is not true if the judgments are inconsistent. Resulting Priority Eigenvector Relative Size of Apple

29. For example, in comparing option 1 to option 2 you might assign a ranking of 5 for option 1 relative to option 2. By transitivity, option 2 is assigned a ranking of [1/5 = 0.20] relative to option 1.

54. Referensi 1.Dr. Rainer Haas, Dr. oliver Meixner.-.Analytical Hierarchy Process.Institute of Marketing & Innovation – University of Natural Resource and Applied Life Science.Viena 2.Internet